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Playbook

Customer Communication

presentation tips

3 Ways You Can Annoy Your Audience in a Presentation

By | Posted Jun 23, 2014 | 15 Comments

Don’t you hate it when speakers get off track, never had a track, run over their allotted time, or use […]

customer friendly

How Customer Friendly Is Your Business?

By | Posted Mar 27, 2014 | 1 Comment

Ever notice how some businesses seem to invite you in with their warmth, while others feel so chilly you cannot […]

role of customer service

3 Ways to Avoid Check-the-Box Customer Service

By | Posted Feb 25, 2014 | 1 Comment

What’s the primary role of a customer service employee? For many people, the “right” answer is delighting customers. There’s also […]

follow up via phone

5 Easy Steps to Follow Up Via Phone

By | Posted Feb 11, 2014 | 1 Comment

As a self-employed professional, you know it’s critical to follow up your initial marketing contacts with a phone call. But […]

how to fulfill customer needs

The Most Important Customer Need is Also the Most Overlooked

By | Posted Feb 3, 2014

Customers have two types of basic needs. Unfortunately, it’s the most important need that often gets overlooked when dealing with […]

angry customers

8 Steps To Deal With Angry Customers

By | Posted Jan 10, 2014 | 2 Comments

If angry customers are on the phone (or worse, standing at the cash register) complaining loudly about a product or […]

customer 3.0

Is Customer 2.0 Really That Busy?

By | Posted Jan 6, 2014 | 1 Comment

Back in 2013, the New York Times ran an article called The Busy Trap suggested that some people use busyness […]

responsive customer service

7 Ways to Provide More Responsive Customer Service

By | Posted Dec 2, 2013 | 4 Comments

Customers expect responsive customer service. A 2012 Oracle study found that customers expect responses to Facebook and Twitter inquiries within […]

b2b sales

Establishing Better Customer Service: Energy Flows Where Attention Goes

By | Posted Nov 26, 2013

Have you ever wondered why you almost always receive the sandwich you ordered at the deli near your office and, […]

customer is happy because the employee is focused on him

Are You Really Focused on the Customer?

By | Posted Oct 17, 2013

At first glance, “big picture thinking” and “customer focus” would seem to be mutually exclusive terms. After all, the first […]

storytelling

How to Tell a Good Story

By | Posted Jun 19, 2013

Storytelling is an extremely effective way to build excitement, engagement, and buy-in. It is increasingly being used by leaders to inspire organizations, but also by organizations to build brand awareness and brand evangelists. But for some, storytelling doesn’t come naturally.

dealing with difficult people

Dealing with Difficult Leaders

By | Posted Jun 18, 2013

Dealing with difficult people is never easy. When trying influence another leader who is notoriously difficult, you need to connect on a personal level. This is especially true when you are presenting something for their approval or with something you need their cooperation on. Here are five tips to connect…

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