AMA
Playbook

Communication

In business, superior communication skills can make or break you. For the up and comer who needs information fast, check out AMA’s collection of sample conversations, phrases, worksheets, and advice including how to broach difficult topics, ensure conflict remains constructive, and get customers for life.

storytelling in business

AMA Answers: When is it appropriate to use storytelling in business?

By | Posted Jul 1, 2013

Storytelling is becoming a more common way to engage and relate your message in business. But storytelling can be tricky. AMA Playbook answers the question, when and where should I use storytelling in business? Here are few tips from storytelling guru and Amacom author Paul Smith.

coaching for performance

Coaching for Performance in 7 Simple Steps

By | Posted Jun 28, 2013 | 1 Comment

Coaching is one of the most effective tools managers can use to improve performance. There is a simple structure to […]

big data gamification

How Gamification Feeds Big Data

By | Posted Jun 27, 2013 | 1 Comment

The gamification of business is not just for effective marketing campaigns. Gamification will change the way organizations connect with consumers and it will provide extremely valuable big data that can enhance a company’s big database.

analytical skills

Analytical Skills Quiz: Which Thinker Are You?

By | Posted Jun 24, 2013 | 72 Comments

What are analytical skills and what do they mean for your future? With the rise of big data, analytical skills are becoming increasingly important, yet companies are struggling to find people who have the right set of skills. You’d like to specialize in analytical skills that will get you that future job, but what kind of thinker are you? Take this brief free quiz…

need stress relief

8 Signs You Need Serious Stress Relief

By | Posted Jun 20, 2013 | 13 Comments

Everyone feels they need a little stress relief now and then. But sometimes the signs of stress are more serious and can ultimately lead to a cycle of self-sabatoge where your workload grows too heavy to bear, you get mired in the little stuff, and lose sight of the big stuff.

storytelling

How to Tell a Good Story

By | Posted Jun 19, 2013

Storytelling is an extremely effective way to build excitement, engagement, and buy-in. It is increasingly being used by leaders to inspire organizations, but also by organizations to build brand awareness and brand evangelists. But for some, storytelling doesn’t come naturally.

dealing with difficult people

Dealing with Difficult Leaders

By | Posted Jun 18, 2013

Dealing with difficult people is never easy. When trying influence another leader who is notoriously difficult, you need to connect on a personal level. This is especially true when you are presenting something for their approval or with something you need their cooperation on. Here are five tips to connect…

how to use social media

AMA Answers: How Do You Use Social Media in Business?

By | Posted Jun 12, 2013

Our faculty member, Laurie Sowa, often gets asked how to use social media effectively in business. Here’s Laurie’s answer: Social media has created a new trend in communication. Rather than a one-directional broadcast approach, it has created a new dimension of interaction and engagement. Social Media is about connecting with our customers and building brand awareness along the way.

what are assumptions

AMA Answers: Are All Assumptions Bad?

By | Posted Jun 5, 2013

The first rule of critical thinking is to question your assumptions. But what are assumptions and are they all bad? Faculty member Haywood Spangler sheds light on these questions.

not in charge

Not in Charge? Persuasive Techniques for Better Decisions

By | Posted Jun 4, 2013 | 1 Comment

Not in charge? You can still help your team make great decisions with these 3 powerful persuasion techniques by Don Maruska.

lifetime value of a customer

How Do You Value Your Customer?

By | Posted Jun 3, 2013 | 1 Comment

Is there one ultimate measure of performance? The lifetime value of a customer trumps all other measures. For almost every business, using almost any business model, Customer Lifetime Value (clv) provides more insight than any other single measure.

how to say no

How to Say No: The Key to Time Management

By | Posted May 30, 2013

In order to get things done, you often have to say no to things you don’t have time for. Many people have trouble learning how to say no. Sometimes we see our task as ‘‘telling them no in such a way that they aren’t upset and they still like me.’’ But this is an almost impossible task because, if you are trying to manage another person’s reaction, you may end up losing sight of what’s important to you.

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