AMA
Playbook

Communication

In business, superior communication skills can make or break you. For the up and comer who needs information fast, check out AMA’s collection of sample conversations, phrases, worksheets, and advice including how to broach difficult topics, ensure conflict remains constructive, and get customers for life.

authenticity in marketing

Lessons Learned: Always Strive For Authenticity In Marketing — And Life

By | Posted Oct 12, 2016 | 1 Comment

Microsoft’s Geoffrey CoIon attended some sessions at Advertising Week with his name badge and affiliation hidden, to see how people would treat him—and demonstrate the need for authenticity in marketing. Here’s what happened.

millennials working for Boomers

Millennials Working For Boomers: Here’s The Inside Scoop

By | Posted Oct 10, 2016 | 1 Comment

There might be a “generation gap” when it comes to millennials working for Boomers, but there are so many things both cohorts can learn from each other—making the relationship mutually beneficial.

credible leader

What Does It Take To Be A Credible Leader? Straight Talk.

By | Posted Oct 7, 2016

Establishing and maintaining a reputation for honesty and consistency takes effort and vigilance, but the rewards that come from being seen as a credible leader are significant and long term—for both you and those you lead.

mindful leadership

Honest Tea’s Seth Goldman On Mindful Leadership

By | Posted Oct 5, 2016 | 2 Comments

Everyone wants to feel like they’re doing something they can believe in, says Honest Tea’s Seth Goldman. That’s why mindful leadership is more important than ever.

presentation tips

5 Presentation Tips You Can Learn From Steve Jobs

By | Posted Oct 4, 2016 | 1 Comment

Five years after his passing, he’s still a public speaking icon. Watch here to learn a few presentation tips from Steve Jobs, and maybe some of his aura will rub off on you.

personality conflicts

Workplace Personality Conflicts: How We Drive Each Other Nuts

By | Posted Oct 3, 2016 | 1 Comment

Are the people you work with and supervise driving you up the wall? These are the four types of colleagues you’ll find in every workplace. And we hate to break it to you, but one of them is probably you.

keeping in touch

Keeping In Touch: Why It’s Vital To Hold On To High-Quality People

By | Posted Sep 30, 2016 | 1 Comment

By keeping in touch with high-quality people and letting them know that they’re genuinely valued and appreciated, you’ll strengthen your relationships and increase your feelings of joy, connectedness, and fulfillment.

bill gates reading list

The Bill Gates Reading List: 5 Books He Says Will Make You Smarter

By | Posted Sep 29, 2016

He may be the richest person in the world, but he still cracks the books to stay sharp. Have a look at the ultimate Bill Gates reading list to find out which 5 books he recommends to up your game—and why.

successful project team

3 Ways To Know If You’re On A Successful Project Team

By | Posted Sep 28, 2016

If your team doesn’t work well together, it can feel like you’re headed into a viper’s nest every morning. But when you’re a member of a successful project team, you more often than not look forward to coming to work.

keeping employees happy

Keeping Employees Happy: Tips To Retain Your Best Talent

By | Posted Sep 27, 2016 | 2 Comments

Keeping employees happy isn’t always easy, but it’s necessary in a competitive hiring environment. Frank Sorrentino, CEO of ConnectOne Bank, offers a few pointers on how to make sure your employees actually want to work for you.

left the workforce

Left The Workforce? 5 Ways To Get Back In The Game

By | Posted Sep 26, 2016

Always keep your foot in the door, because you never know when you’ll need it to open. Only 40 percent of women who want to return to full-time work after “off-ramping” actually do.

what managers do

So… What Does A Manager Actually Do?

By | Posted Sep 23, 2016

What managers do is respond to daily crises, take on too much work, operate with continuous interruptions and make instant decisions. As a consequence, “fire prevention” doesn’t get the time and attention required.

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