AMA
Playbook

Strategy

Customer referrals

How to Structure Your Incentive Program for Customer Referrals

By | Posted Oct 16, 2017

Offering an incentive for existing clients to refer new ones is a fantastic way to acquire customers. Sounds easy, but […]

Creating a vision

The Visionary Leader: Creating a Vision to Get Past the Fog

By | Posted Sep 13, 2017

In a global environment that often seems chaotic, business leaders may easily feel like they are stuck in a fog. […]

Digital transformation

3 Behaviors That Spark Innovation and Drive Digital Transformation

By | Posted Sep 6, 2017

Most businesses want to deliver innovative solutions to customers, and many identify innovation as a strategic goal. In a recent […]

Strategic growth

5 Steps to Rethink Your Company’s Approach to Strategic Growth

By | Posted Aug 28, 2017 | 1 Comment

When it comes to pursuing strategic growth, one of the biggest mistakes a leader can make is to simply keep […]

Strategy execution

Understanding the Changing Relationship Between Strategy and Culture

By | Posted Jul 27, 2017

A critical goal for leaders is to deliver on their strategy promises to stakeholders. When leaders understand the relationship affecting […]

Mergers and acquisitions

Mergers and Acquisitions: Meeting the Demands of a Fast-Paced Marketplace

By | Posted Jul 5, 2017 | 1 Comment

In a fast-changing environment, mergers and acquisitions are a strategic tool that allows companies to respond to customer demands. Today’s […]

Prioritizing change projects

Factors Used To Prioritize Change Projects In Best-Practice Organizations

By | Posted Jun 28, 2017

Best-practice organizations prioritize change projects for implementation based on set criteria around value, risks, and change fatigue. By using set […]

Supply chains and sourcing

Are Supply Chains And Sourcing Boring? Not When They Provide A Competitive Edge

By | Posted Jun 14, 2017 | 1 Comment

For decades after WWII, the military approach to supply chain management and sourcing served private industry perfectly well. Now, however, […]

What Facebook teaches us

What Facebook Teaches Us About Change

By | Posted May 31, 2017

AMA Quarterly had the opportunity to speak with Michael Hoefflinger, an executive-in-residence at XSeed Capital and former head of global business […]

Strong change orientation

Develop A Strong Change Orientation — And Avoid The Corporate “Tar Pits”

By | Posted May 19, 2017 | 2 Comments

For tens of thousands of years, oil seepage from the earth created craters of pitch in urban Los Angeles known […]

Avoiding technological growing pains

5 Strategies To Help Legacy Industries Avoid Technological Growing Pains

By | Posted May 15, 2017

In industries such as real estate, insurance, and banking, technological growing pains are very real. Companies in legacy industries often […]

Engage employees in change

How Best-Practice Organizations Engage Employees In Change

By | Posted May 5, 2017 | 2 Comments

Evergreen change management challenges, including the need to engage employees in change, continue to be top priorities for businesses in […]

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