AMA
Playbook

Branding

businesswomen

TWIST Personal And Professional Passions For A Stronger Brand

By | Posted Aug 22, 2016

Life’s too short for businesswomen to subdue our passions in the name of “professionalism.” Explore your personal story for TWISTS that can add credibility and profitability to your brand.

personal brand

5 Tips To Manage Your Personal Brand

By | Posted Aug 8, 2016 | 2 Comments

Do you want a powerful personal brand? Debby Carreau is a human capital consultant who has helped businesses across multiple sectors choose the right people for the job for the past 20 years. Significantly improve your job prospects by implementing Debby’s essential tips into your strategy.

spiral-glass

Rethinking Brand Strategy — Try A Fresh, New “Twist”

By | Posted Aug 3, 2016

Taking inspiration from outside your own category and Twisting your brand with those ideas to inspire a new approach, fresh idea, new channel of delivery—or a way to make your customer’s life a little easier—is effective for businesses of any size.

meaningful-experiences

Can We Design For Meaningful Experiences And Customer Delight?

By | Posted Jul 7, 2016 | 1 Comment

Meaning is about perception, the context, and the prior individual story—it is complex and unpredictable. Daniel Egger, author of “Future Value Generation,” discusses the importance of creating an ecosystem that incorporates relationship, product/service/brand, and experiences.

marketing your personal brand

Marketing Your Personal Brand

By | Posted Jan 3, 2014

Now that we’ve positioned our brand, it’s time to take it to the marketplace.  It’s time to live it, both […]

positioning your personal brand

Positioning Your Personal Brand

By | Posted Dec 27, 2013

Once you define your brand as discussed in part one of this series, positioning your personal brand is the next […]

differentiate your brand

6 Powerful Ways to Differentiate Your Brand

By | Posted Dec 16, 2013

One of the most important things a brand should do is create relevant differentiation for its products and services. Most […]

personal brand

What It Means to Be a Personal Brand

By | Posted Dec 13, 2013 | 2 Comments

The notion of personal branding is not a new one, but I think it’s getting more and more important as […]

trends in branding

The 6 Hottest Trends in Branding

By | Posted Nov 25, 2013 | 1 Comment

Branding has evolved quite a bit in the past decade or two. Today, successful brands need to understand and align […]

MC900442137

The 4 New Rules of Branding

By | Posted Apr 11, 2013

How do you create a magnetic brand in an age where people are naturally skeptical? You follow the new rules of influence. Based on what works for influential people, Real Influence presents a model for mastering connected influence, distilled into four steps…

brand digitally

Top 5 Rules for Branding Digitally

By | Posted Apr 5, 2013

Branding online has its own rules. You can’t simply dump your content from other sources into other formats and expect them to succeed. Here are the top 5 rules for branding digitally…