AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

email prospecting

A CEO’s Perspective on Email Prospecting

By | Posted Feb 5, 2014

Attention sales reps: if you’re still sending out those generic prospecting emails, then you need a Sales 2.0 upgrade, and […]

marketing with the buddy system

4 Ways to Boost Sales and Marketing with the Buddy System

By | Posted Jan 30, 2014

Remember back in grade school when the teacher asked you to hold hands with someone on field trips? The idea […]

dealing with email rejection

Dealing with Rejection: Turn Email Rejection Around

By | Posted Jan 24, 2014

Where are your prospects hiding? When research indicates that up to 30% of texts we receive are blatant lies, it’s […]

marketing your personal brand

Marketing Your Personal Brand

By | Posted Jan 3, 2014

Now that we’ve positioned our brand, it’s time to take it to the marketplace.  It’s time to live it, both […]

positioning your personal brand

Positioning Your Personal Brand

By | Posted Dec 27, 2013

Once you define your brand as discussed in part one of this series, positioning your personal brand is the next […]

differentiate your brand

6 Powerful Ways to Differentiate Your Brand

By | Posted Dec 16, 2013

One of the most important things a brand should do is create relevant differentiation for its products and services. Most […]

personal brand

What It Means to Be a Personal Brand

By | Posted Dec 13, 2013 | 2 Comments

The notion of personal branding is not a new one, but I think it’s getting more and more important as […]

trends in branding

The 6 Hottest Trends in Branding

By | Posted Nov 25, 2013 | 1 Comment

Branding has evolved quite a bit in the past decade or two. Today, successful brands need to understand and align […]

email marketing

Eight Ways To Improve Your Email Marketing Results

By | Posted Oct 24, 2013

Have you ever wished you had a magic wand that would send customers your way every time you waved it?  […]

Marketing techniques not to try

Marketing Techniques You Shouldn’t Try

By | Posted Jun 11, 2013

Networking, cold-calling, e-mail blasting, blogging… There are many marketing techniques out there. But unless you’re savvy you may be waiting in vain for results. In his new book, DO IT! MARKETING (AMACOM), marketing coach David Newman discusses many things marketers do, but shouldn’t. Here are four marketing techniques you should avoid…

The 4 New Rules of Branding

By | Posted Apr 11, 2013

How do you create a magnetic brand in an age where people are naturally skeptical? You follow the new rules of influence. Based on what works for influential people, Real Influence presents a model for mastering connected influence, distilled into four steps…

7 Warning Signs That Your Marketing Plan Is Not Done

By | Posted Apr 8, 2013 | 1 Comment

Entrepreneurs are wonderfully passionate. But sometimes that passion is not fully thought through, and the marketing plan (or lack thereof) is usually one of the first signs. Here are some warning signs from 6 Secrets to Startup Success.

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