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American Management Association is a world leader in professional development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—“learning through doing”—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books and research.

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relevant marketing

Is Your Online Marketing Relevant?

By | Posted Mar 29, 2013

Are you sure your marketing is still relevant? The average customer is flooded with messages hourly. At the same time, marketers now have the data and the ability to target small, niche groups of customers. Because of these two trends, customers expect relevance.

B2B analysis

How Is B2B Marketing Different From B2C Marketing?

By | Posted Mar 20, 2013 | 1 Comment

Marketing is extremely different when you are marketing directly to a consumer (“b to c” or B2C) as opposed to marketing to another business (“b to b” or B2B).

What Is a Liability?

By | Posted Mar 5, 2013

When learning how to read and decipher financial statements you will need to differentiate between what is a liability and what is an asset. So what is liability?

businessman doing financials

What Are Assets?

By | Posted Mar 4, 2013

When reading financial statements you’ll need to have a firm grasp of assets. So what are assets? They are tangible or intangible possessions that have economic value.

Rescue the Sale with 8 Comebacks to “We’ve decided to go with another company”

By | Posted Mar 4, 2013

Overcoming objections is part of sales. Just when you think you’ve made the sale, the customer responds with “We’ve decided to go with someone else.” Don’t give up. Overcome this common response with these eight comebacks…

Salesman closing a sale

12 Comebacks When Your Sales Prospect Says “The Price Is Far Too High.”

By | Posted Mar 3, 2013

One of the most important skills for how to be a salesman is overcoming objections. Here are 12 comebacks to the most common objection to closing a sale: the price.

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