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Posts by Anne Bahr Thompson
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Anne Bahr Thompson is the author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit (AMACOM, 2018). She is founder of the brand consultancy Onesixtyfourth and former executive director of strategy and planning at Interbrand. Thompson has been featured in the Financial Times, the New York Times, and on Fox Business and MarketWatch Radio.

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Brand citizenship

Brand Citizenship: Aligning Purpose and Profit Is Good Business

By | Posted Feb 2, 2018

Over the past 15 years, the research I’ve conducted on my own and on behalf of my clients has demonstrated […]