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Posts by Brad VanAuken
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Brad VanAuken is president and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K, a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award. Recognized as one of the world’s leading experts on brand management and marketing, Brad is a much sought after speaker and writer. He has been interviewed by CNN, Entrepreneur magazine, Fox News, Investor’s Business Daily and The Bloomberg Money Show and has been a guest lecturer at many universities including Stanford University, Northwestern University, Vanderbilt University, Rensselaer Polytechnic Institute, RIT, University of Rochester, University of Kansas and University of Missouri at Kansas City. He wrote the best-selling brand book Brand Aid. His blog, www.BrandingStrategyInsider.com, is read by tens of thousands of marketers throughout the world. Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.

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differentiate your brand

6 Powerful Ways to Differentiate Your Brand

By | Posted Dec 16, 2013

One of the most important things a brand should do is create relevant differentiation for its products and services. Most […]

trends in branding

The 6 Hottest Trends in Branding

By | Posted Nov 25, 2013 | 1 Comment

Branding has evolved quite a bit in the past decade or two. Today, successful brands need to understand and align […]