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Posts by Rick Mathieson
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RICK MATHIESON (San Francisco, Calif.) is a leading voice on marketing in the digital age. Harvard Business School’s Working Knowledge calls him “a strategic marketing expert.” His insights have been featured in ADWEEK, Advertising Age, Wired, Broadcasting & Cable and on MSNBC, CBS Radio and NPR. A regularly featured speaker at industry events, Mathieson also serves as vice president and creative director for Creative i Advertising & Interactive Media, and is the author of Branding Unbound.

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brand digitally

Top 5 Rules for Branding Digitally

By | Posted Apr 5, 2013

Branding online has its own rules. You can’t simply dump your content from other sources into other formats and expect them to succeed. Here are the top 5 rules for branding digitally…