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Posts by Paul Smith
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Paul Smith is one of the world’s leading experts on business storytelling. He’s a former executive and 20-year veteran of The Procter & Gamble Company. Today he’s a keynote speaker, storytelling coach, and bestselling author of three books on harnessing the power of storytelling, including his latest, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale.

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Storytelling as a sales tool

3 Reasons Storytelling Is A Master Tool For Salespeople

By | Posted Jun 2, 2017

Compared to other forms of communication used in sales, storytelling has a number of unique abilities. It can help capture […]

sales storytelling

7 Stories All Salespeople Should Tell To Build Rapport

By | Posted Sep 7, 2016 | 1 Comment

People tend to do business with people they like and trust, and building rapport with a potential buyer is crucial to sales success. Storytelling helps people get to know you more intimately than reading your résumé.