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Steven Overman is the author of THE CONSCIENCE ECONOMY: How a Mass Movement for Good Is Great for Business (Bibliomotion; October 28, 2014). Overman recently joined Kodak as Chief Marketing Officer, where he will lead the renewal of one of the world’s biggest brands. As a strategy and innovation consultant for startups as well as Fortune 100 companies, and during his tenure as Vice President of Global Brand and Marketing Creation for Nokia Corporation, Overman has directly engaged with a broad range of leaders from the C-suite to the product and software design studio. He has collaborated with the world’s leading creative studios and advertising agencies, imagined and evangelized concepts for sustainable hospitality and sustainability infrastructure for international brands and co-created award-winning youth marketing in countries and cultures around the world.

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The Conscience Economy: How a Mass Movement for Good Is Great for Business

By | Posted Nov 21, 2014

How does your business account for the factors that impact its bottom line? Sales, revenues, income, and other financial terms are all important, but many organizations fail to account for a more difficult, yet equally important, factor: Social change. Overman makes the compelling case that as we transition to what he calls the Conscience Economy, business leaders must adapt and transform what their business offers, as well as how they produce, operate, sell and engage others. With practical insights throughout, Overman equips individuals, organizations and brands with the necessary tools to make positive social impact the driver of their bottom line.