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Tom Roth is president of Global Solutions Group for Wilson Learning Worldwide. He is the coauthor of the book Creating the High Performance Team and is a frequent international speaker on leadership, employee engagement, change, strategy implementation, and customer engagement.

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sales team differentiation

Is Your Sales Team Creating Real Differentiation?

By | Posted Jan 26, 2015

How do you set your product apart from your competitors? Some strategies emphasize “value,” but that approach can be difficult to achieve. Tom Roth has explored this topic, and asks if your sales team is truly creating differentiation. See his advice for understanding the customer’s experience, and how to tell if your company is appropriately creating value for your customers.