Are you struggling to increase social media followers, shares, retweets and likes? Everyone jumps on the hottest tool of the moment, thinking that will solve the problem. But how does this create value for your customers? As the social media director of Idea Booth in Chicago points out, you have to either do social media the right way, or don’t do it at all.
It doesn’t matter how many times a day or week you post, or on which platform. The bottom line is that you need to develop great content that your audience will respond to.
Read on to learn how to lead your company’s social media strategy the right way—and stand apart from your competition.
(Originally shared on Inc.com)
Lead your organization's social media strategy with confidence by implementing best practices from AMA's resources.