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storytelling

How to Tell a Good Story

Storytelling is an extremely effective way to build excitement, engagement, and buy-in. It is increasingly being used by leaders to inspire organizations, but also by organizations to build brand awareness and brand evangelists. But for some, storytelling doesn’t come naturally.

dealing with difficult people

Dealing with Difficult Leaders

Dealing with difficult people is never easy. When trying influence another leader who is notoriously difficult, you need to connect on a personal level. This is especially true when you are presenting something for their approval or with something you need their cooperation on. Here are five tips to connect…

how to use social media

AMA Answers: How Do You Use Social Media in Business?

Our faculty member, Laurie Sowa, often gets asked how to use social media effectively in business. Here’s Laurie’s answer: Social media has created a new trend in communication. Rather than a one-directional broadcast approach, it has created a new dimension of interaction and engagement. Social Media is about connecting with our customers and building brand awareness along the way.

Marketing techniques not to try

Marketing Techniques You Shouldn’t Try

Networking, cold-calling, e-mail blasting, blogging… There are many marketing techniques out there. But unless you’re savvy you may be waiting in vain for results. In his new book, DO IT! MARKETING (AMACOM), marketing coach David Newman discusses many things marketers do, but shouldn’t. Here are four marketing techniques you should avoid…

what are assumptions

AMA Answers: Are All Assumptions Bad?

The first rule of critical thinking is to question your assumptions. But what are assumptions and are they all bad? Faculty member Haywood Spangler sheds light on these questions.

not in charge

Not in Charge? Persuasive Techniques for Better Decisions

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Not in charge? You can still help your team make great decisions with these 3 powerful persuasion techniques by Don Maruska.

lifetime value of a customer

How Do You Value Your Customer?

Is there one ultimate measure of performance? The lifetime value of a customer trumps all other measures. For almost every business, using almost any business model, Customer Lifetime Value (clv) provides more insight than any other single measure.

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