Customer Communication
Why Listening Is the Top Sales Skill
Every great salesperson knows that listening is the most important of all sales skills. Most people think it’s the smooth […]
Why You Need to Enhance Your Business Writing Skills
As a manager, you want readers to understand what you write, right? Then make it easy for them to read […]
3 Reasons Storytelling Is A Master Tool For Salespeople
Compared to other forms of communication used in sales, storytelling has a number of unique abilities. It can help capture […]
The Most Important Customer Service Skill You’ll Ever Need
As technology alters the customer experience—through messaging apps, chatbots, and more—what place does empathy have in improving customer service? People who […]
When Customers Tweet Feedback, Elon Musk Listens
Social media is a valuable source of customer feedback—a point fully embraced by Elon Musk, CEO of Tesla and SpaceX. […]
Are You Keeping Your Customer Service Promises?
Have you ever made this customer service mistake: You promise a customer to handle a problem quickly, such as a […]
Business Relationships: With A Slim Margin of Error, Why Take Chances?
Leadership and management books are usually about strengthening the solid lines in complex organization charts. However, sometimes the best approach is not complex, but really simple and straightforward. Yet this simplicity can be very profound.
The Single Biggest Email Etiquette Mistake You Can Make
No one really cares how their name is spelled on a Starbucks cup—only that the barista gets the drink right. But when you’re in a business setting, coming across as competent, trustworthy and approachable matters.
To Build A Social Media Following, First Know Your Audience
Watch as Ragy Thomas, founder of Sprinklr, explains why entrepreneurs need to figure out who their customer is before they build a social media following.
Lessons Learned: Always Strive For Authenticity In Marketing — And Life
Microsoft’s Geoffrey CoIon attended some sessions at Advertising Week with his name badge and affiliation hidden, to see how people would treat him—and demonstrate the need for authenticity in marketing. Here’s what happened.
What Does It Take To Be A Credible Leader? Straight Talk.
Establishing and maintaining a reputation for honesty and consistency takes effort and vigilance, but the rewards that come from being seen as a credible leader are significant and long term—for both you and those you lead.
The Yeas Have It: 6 Ways To Convince People To Say Yes
Want to get things done? You need to learn how to convince people to say yes. Watch as Robert Cialdini, author of Pre-Suasion, describes the most important factors for influencing people.