Customers have two types of basic needs. Unfortunately, it’s the most important need that often gets overlooked when dealing with […]
Customers expect responsive customer service. A 2012 Oracle study found that customers expect responses to Facebook and Twitter inquiries within […]
Have you ever wondered why you almost always receive the sandwich you ordered at the deli near your office and, […]
Storytelling is an extremely effective way to build excitement, engagement, and buy-in. It is increasingly being used by leaders to inspire organizations, but also by organizations to build brand awareness and brand evangelists. But for some, storytelling doesn’t come naturally.
Dealing with difficult people is never easy. When trying influence another leader who is notoriously difficult, you need to connect on a personal level. This is especially true when you are presenting something for their approval or with something you need their cooperation on. Here are five tips to connect…
Our faculty member, Laurie Sowa, often gets asked how to use social media effectively in business. Here’s Laurie’s answer: Social media has created a new trend in communication. Rather than a one-directional broadcast approach, it has created a new dimension of interaction and engagement. Social Media is about connecting with our customers and building brand awareness along the way.
What is customer service if it isn’t based on your customers’ expectations? According to Micah Solomon, author of the award-winning book High-Tech, High-Touch Customer Service, there are six major trends transforming the way customers expect to be treated. Is your business ready for the new customer-centric world?