AMA
Playbook

Strategy

Connected strategy

Using a ‘Connected Strategy’ to Create Long-Term Customer Relationships

By | Posted Jun 18, 2019

AMA Quarterly sat down with Nicolaj Siggelkow and Christian Terwiesch, the authors of Connected Strategy: Building Continuous Customer Relationships for […]

Organizational culture change

How to Lead Effectively During a Culture Change

By | Posted Apr 24, 2019

Emerging markets, rapid innovation, and unprecedented geopolitical trends create complex challenges for today’s leaders. While strong strategic leaders may be […]

Business growth

4 Capabilities Your Company Needs to Fuel Business Growth

By | Posted Apr 18, 2019

Most businesses actively and continually seek to grow and expand. The rewards of growth are self-evident. However, the pursuit of […]

Customer-focused innovation

Close 2 Gaps to Increase Customer-Focused Innovation

By | Posted Apr 2, 2019

Customer focus has always been an important source of business success, but it creates special advantages in today’s environment of […]

Diversification strategy

Should You Pursue a Diversification Strategy for Your Business?

By | Posted Mar 29, 2019

While it’s easy for managers to get caught up in everyday project oversight and execution, it is important to pay […]

Design doing

Design Doing: The Missing Component of Design Thinking

By | Posted Mar 27, 2019

“Design doing” is the process of making business better by applying and sticking to the principles of design thinking. Action […]

Leadership

Interview with Cal Turner Jr.: Lessons from AMA Set Company’s Future

By | Posted Mar 22, 2019

AMA Quarterly talked with Cal Turner Jr., who turned his father’s company, Dollar General Corp., into the brand it is […]

Business acquisitions

Advice on Business Acquisitions from a Voice of Experience

By | Posted Mar 19, 2019

John Chambers, chairman emeritus of Cisco and CEO of JC2 Ventures, offered his insights into business acquisitions in a podcast […]

Strategic partnerships

The Companies You Keep: How to Make Your Strategic Partnerships Work

By | Posted Mar 7, 2019

Collaboration can provide amazing results for your business. New strategic business partners bring expertise that you do not possess and […]

Design thinking

The Essential Factors of Design Thinking

By | Posted Mar 4, 2019

If your organization is like most, you’re probably under pressure to have higher output and generate more value, with less […]

Organizational agility

To Achieve Organizational Agility, Move Past ‘Command and Control’

By | Posted Feb 7, 2019 | 1 Comment

In a conversation about organizational agility with a senior executive, I remarked, “The irony is, it sounds like you believe […]

Strategy implementation

5 Mistakes That Can Stall Your Strategy Implementation

By | Posted Jan 16, 2019

Remember the game of telephone? One person would think of a phrase and whisper it the person next to her. […]

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