Marketing

Great marketers do not create campaigns in a vacuum. As a marketing and branding firm, we often work with founders […]

The B2B buyer’s journey is an especially precarious one. Selecting enterprise-level solutions for your business is no small thing, and […]

Offering an incentive for existing clients to refer new ones is a fantastic way to acquire customers. Sounds easy, but […]

How can a company turn customers into evangelists for the brand? It must fight “friction” in ways that improve customers’ […]

As a demographer and a former marketer, I’d like to give you my perspectives on marketing in today’s generational landscape […]

Watch as Ragy Thomas, founder of Sprinklr, explains why entrepreneurs need to figure out who their customer is before they build a social media following.

Microsoft’s Geoffrey CoIon attended some sessions at Advertising Week with his name badge and affiliation hidden, to see how people would treat him—and demonstrate the need for authenticity in marketing. Here’s what happened.

Looking to enhance the way you market your products and services? Jim Poage and Jennifer Poage, authors of, “Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences,” explain how organizations can thrive from constructing quality stories.

How can you make your next marketing campaign the next viral sensation? Content marketing is the key to creating buzz around your organization. See what CEO Bryan Kramer has to say about the best tips for creating shareable content, and how it will bolster your brand.

How are you responding to the rapid changes of the global business world? In order to stay competitive, you must incorporate many different areas of your business to work collaboratively. Larry Light and Joan Kiddon introduce their method of working collaboratively, and explain why one business area can help you the most.

Want to take your marketing efforts to the next level? Peter Hinssen, author of “The Network Always Wins”, explains the importance of having a personalized approach in dealing with customers. See how you can use network neuroeconomics to better treat customers as individuals, rather than through demographics.

Are you up to speed on how new consumers are interacting with technology during the purchase process? In today’s fast-paced world, marketers face a new reality when dealing with potential customers. Peter Hinssen explains how the networks of intelligence work, and what you need to do to take advantage of them.