AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

Sales and marketing

Preventing a Tailspin: 5 Ways to Align Sales and Marketing

By | Posted May 7, 2019

The dance between the marketing and sales teams can become fraught with missteps that lead to disappointing results. Too often, […]

Business growth

4 Capabilities Your Company Needs to Fuel Business Growth

By | Posted Apr 18, 2019

Most businesses actively and continually seek to grow and expand. The rewards of growth are self-evident. However, the pursuit of […]

Customer-focused innovation

Close 2 Gaps to Increase Customer-Focused Innovation

By | Posted Apr 2, 2019

Customer focus has always been an important source of business success, but it creates special advantages in today’s environment of […]

Diversification strategy

Should You Pursue a Diversification Strategy for Your Business?

By | Posted Mar 29, 2019

While it’s easy for managers to get caught up in everyday project oversight and execution, it is important to pay […]

Customer-centricity

If You Want Customer-Centricity, Dismantle Your Data Silos

By | Posted Mar 12, 2019

It is not surprising that the top challenges to customer-centricity today include data silos and misaligned technology. The sheer number […]

Strategic partnerships

The Companies You Keep: How to Make Your Strategic Partnerships Work

By | Posted Mar 7, 2019

Collaboration can provide amazing results for your business. New strategic business partners bring expertise that you do not possess and […]

Customer-focused organization

Becoming a Truly Customer-Focused Organization

By | Posted Feb 25, 2019

You’ve likely never seen an organization that doesn’t at least say it focuses on its customers first. They’re the lifeblood […]

Shrink sales cycle

Shrink Your Company’s Sales Cycle with a Few Steps

By | Posted Aug 30, 2018 | 2 Comments

Want to shorten your sales cycle? You need hotter leads. How do you get hotter leads? You need to get […]

Generation Z

Understanding the Characteristics and Motivations of Generation Z

By | Posted May 16, 2018

AMA Quarterly spoke with Angie Read, co-author with Jeff Fromm of Marketing to Gen Z: The Rules for Reaching This […]

Using video in conversational marketing

3 Ways to Integrate Digital into Your Conversational Marketing

By | Posted Feb 27, 2018 | 1 Comment

As your brand pushes into the future, how will you build trust and credibility with customers? Now more than ever, […]

Chief experience officers

Chief Experience Officers: Guides to the Experience Staging Journey

By | Posted Feb 7, 2018

In the two decades since we wrote The Experience Economy (Harvard Business School Press, 1999), interest has exploded in going […]

Brand citizenship

Brand Citizenship: Aligning Purpose and Profit Is Good Business

By | Posted Feb 2, 2018 | 1 Comment

Over the past 15 years, the research I’ve conducted on my own and on behalf of my clients has demonstrated […]

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