AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

Shrink sales cycle

Shrink Your Company’s Sales Cycle with a Few Steps

By | Posted Aug 30, 2018 | 1 Comment

Want to shorten your sales cycle? You need hotter leads. How do you get hotter leads? You need to get […]

Generation Z

Understanding the Characteristics and Motivations of Generation Z

By | Posted May 16, 2018

AMA Quarterly spoke with Angie Read, co-author with Jeff Fromm of Marketing to Gen Z: The Rules for Reaching This […]

Using video in conversational marketing

3 Ways to Integrate Digital into Your Conversational Marketing

By | Posted Feb 27, 2018 | 1 Comment

As your brand pushes into the future, how will you build trust and credibility with customers? Now more than ever, […]

Chief experience officers

Chief Experience Officers: Guides to the Experience Staging Journey

By | Posted Feb 7, 2018

In the two decades since we wrote The Experience Economy (Harvard Business School Press, 1999), interest has exploded in going […]

Brand citizenship

Brand Citizenship: Aligning Purpose and Profit Is Good Business

By | Posted Feb 2, 2018 | 1 Comment

Over the past 15 years, the research I’ve conducted on my own and on behalf of my clients has demonstrated […]

Shift ahead

How Smart Marketers Gauge the Future to Shift Ahead of Consumer Needs

By | Posted Dec 18, 2017

Day after day, the headlines in the business news provide ample evidence that shifting markets, customers, competitors, and technology are […]

Persuasion skills

Building Your Persuasion Skills and Sphere of Influence

By | Posted Nov 20, 2017 | 3 Comments

We all know that persuasion in business is a vital career skill. It can get colleagues to hand over the […]

Expanding your influence

Psychology of Persuasion: Expanding Your Influence in Business

By | Posted Nov 2, 2017 | 1 Comment

Getting customers to take you seriously can be a challenge sometimes. How can you get them to think of you […]

Customer referrals

How to Structure Your Incentive Program for Customer Referrals

By | Posted Oct 16, 2017 | 1 Comment

Offering an incentive for existing clients to refer new ones is a fantastic way to acquire customers. Sounds easy, but […]

Talent pipeline

5 Reasons Your Talent Pipeline Is Empty

By | Posted Oct 11, 2017

With unemployment levels falling to 4.5%, HR leaders are experiencing the most significant talent shortage since pre-9/11. As workforce demographics […]

Sales skill

Why Listening Is the Top Sales Skill

By | Posted Sep 20, 2017 | 1 Comment

Every great salesperson knows that listening is the most important of all sales skills. Most people think it’s the smooth […]

Digital transformation

3 Behaviors That Spark Innovation and Drive Digital Transformation

By | Posted Sep 6, 2017 | 2 Comments

Most businesses want to deliver innovative solutions to customers, and many identify innovation as a strategic goal. In a recent […]

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