AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

Customer-centricity

If You Want Customer-Centricity, Dismantle Your Data Silos

By | Posted Mar 12, 2019

It is not surprising that the top challenges to customer-centricity today include data silos and misaligned technology. The sheer number […]

Strategic partnerships

The Companies You Keep: How to Make Your Strategic Partnerships Work

By | Posted Mar 7, 2019

Collaboration can provide amazing results for your business. New strategic business partners bring expertise that you do not possess and […]

Customer-focused organization

Becoming a Truly Customer-Focused Organization

By | Posted Feb 25, 2019

You’ve likely never seen an organization that doesn’t at least say it focuses on its customers first. They’re the lifeblood […]

Shrink sales cycle

Shrink Your Company’s Sales Cycle with a Few Steps

By | Posted Aug 30, 2018 | 1 Comment

Want to shorten your sales cycle? You need hotter leads. How do you get hotter leads? You need to get […]

Generation Z

Understanding the Characteristics and Motivations of Generation Z

By | Posted May 16, 2018

AMA Quarterly spoke with Angie Read, co-author with Jeff Fromm of Marketing to Gen Z: The Rules for Reaching This […]

Using video in conversational marketing

3 Ways to Integrate Digital into Your Conversational Marketing

By | Posted Feb 27, 2018 | 1 Comment

As your brand pushes into the future, how will you build trust and credibility with customers? Now more than ever, […]

Chief experience officers

Chief Experience Officers: Guides to the Experience Staging Journey

By | Posted Feb 7, 2018

In the two decades since we wrote The Experience Economy (Harvard Business School Press, 1999), interest has exploded in going […]

Brand citizenship

Brand Citizenship: Aligning Purpose and Profit Is Good Business

By | Posted Feb 2, 2018 | 1 Comment

Over the past 15 years, the research I’ve conducted on my own and on behalf of my clients has demonstrated […]

Shift ahead

How Smart Marketers Gauge the Future to Shift Ahead of Consumer Needs

By | Posted Dec 18, 2017

Day after day, the headlines in the business news provide ample evidence that shifting markets, customers, competitors, and technology are […]

Persuasion skills

Building Your Persuasion Skills and Sphere of Influence

By | Posted Nov 20, 2017 | 4 Comments

We all know that persuasion in business is a vital career skill. It can get colleagues to hand over the […]

Expanding your influence

Psychology of Persuasion: Expanding Your Influence in Business

By | Posted Nov 2, 2017 | 1 Comment

Getting customers to take you seriously can be a challenge sometimes. How can you get them to think of you […]

Customer referrals

How to Structure Your Incentive Program for Customer Referrals

By | Posted Oct 16, 2017 | 1 Comment

Offering an incentive for existing clients to refer new ones is a fantastic way to acquire customers. Sounds easy, but […]

Page 1 of 812345...Last »