As your brand pushes into the future, how will you build trust and credibility with customers? Now more than ever, […]
Over the past 15 years, the research I’ve conducted on my own and on behalf of my clients has demonstrated […]
How can a company turn customers into evangelists for the brand? It must fight “friction” in ways that improve customers’ […]
Life’s too short for businesswomen to subdue our passions in the name of “professionalism.” Explore your personal story for TWISTS that can add credibility and profitability to your brand.
Do you want a powerful personal brand? Debby Carreau is a human capital consultant who has helped businesses across multiple sectors choose the right people for the job for the past 20 years. Significantly improve your job prospects by implementing Debby’s essential tips into your strategy.
Taking inspiration from outside your own category and Twisting your brand with those ideas to inspire a new approach, fresh idea, new channel of delivery—or a way to make your customer’s life a little easier—is effective for businesses of any size.
Meaning is about perception, the context, and the prior individual story—it is complex and unpredictable. Daniel Egger, author of “Future Value Generation,” discusses the importance of creating an ecosystem that incorporates relationship, product/service/brand, and experiences.