Social media can be a great tool, but are you using it correctly? The many social media networks that now exist allow you to share information and content like never before. See what author Linda Popky has to say about whether your social media use is helping or hurting your business.
Has content marketing become a thing of the past? Companies are always looking for a competitive edge, and content marketing has become a valuable tool to help them create awareness to stay ahead of the pack. David Giannetto believes, however, that the conversation has reached its peak, and content marketing is already dead. See how he thinks companies can achieve a content marketing ideal, and what changes need to be made.
Should your company be innovating more than it currently is? Recently, a great deal of emphasis has been placed on innovation as a means of keeping your business alive through a tough economic period. While innovation certainly has its merits, Dr. Soren Kaplan argues that too many companies are focusing on disruptive innovation. Read why he believes companies should stop trying to revolutionize their company, industry, and marketplace and instead focus on creating sound business foundations to keep your organization growing. See why he thinks that disruptive innovation simply is not a strategy.
How do you engage your audience? Are you taking into account the growing number of millennials entering the marketplace? If not, your competitors can take advantage and gain an edge over you. Marketing to millennials is a vastly different task than in the past, and Jeff Fromm and Christie Garton are here to provide tips for keeping them engaged and informed about your brand.
In the time you took to read this sentence, millions of emails were written and read. In the evolving digital marketplace, using email as a tool for success is a critical task. Creating attention-grabbing email campaigns can be difficult, however, due to the volume of emails that are sent and read every day. How do you plan to stand out? Matt Pfluger, VP of Digital Strategy at Garfield Group, offers his advice with 5 tips to create an impactful email campaign and truly set your marketing message apart.
Concerned about how companies might use all of that personal information about you they are collecting? What today’s most progressive […]
Your executive summary features key elements of the marketing plan, so write it after you finish the plan. It’s like […]
Remember back in grade school when the teacher asked you to hold hands with someone on field trips? The idea […]
Have you ever wished you had a magic wand that would send customers your way every time you waved it? […]
Networking, cold-calling, e-mail blasting, blogging… There are many marketing techniques out there. But unless you’re savvy you may be waiting in vain for results. In his new book, DO IT! MARKETING (AMACOM), marketing coach David Newman discusses many things marketers do, but shouldn’t. Here are four marketing techniques you should avoid…
Entrepreneurs are wonderfully passionate. But sometimes that passion is not fully thought through, and the marketing plan (or lack thereof) is usually one of the first signs. Here are some warning signs from 6 Secrets to Startup Success.