AMA
Playbook

Marketing

relevant marketing

Is Your Online Marketing Relevant?

By | Posted Mar 29, 2013

Are you sure your marketing is still relevant? The average customer is flooded with messages hourly. At the same time, marketers now have the data and the ability to target small, niche groups of customers. Because of these two trends, customers expect relevance.

B2B analysis

How Is B2B Marketing Different From B2C Marketing?

By | Posted Mar 20, 2013 | 1 Comment

Marketing is extremely different when you are marketing directly to a consumer (“b to c” or B2C) as opposed to marketing to another business (“b to b” or B2B).

Page 3 of 3123