AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

Brand citizenship

Brand Citizenship: Aligning Purpose and Profit Is Good Business

By | Posted Feb 2, 2018 | 1 Comment

Over the past 15 years, the research I’ve conducted on my own and on behalf of my clients has demonstrated […]

Shift ahead

How Smart Marketers Gauge the Future to Shift Ahead of Consumer Needs

By | Posted Dec 18, 2017

Day after day, the headlines in the business news provide ample evidence that shifting markets, customers, competitors, and technology are […]

Persuasion skills

Building Your Persuasion Skills and Sphere of Influence

By | Posted Nov 20, 2017 | 4 Comments

We all know that persuasion in business is a vital career skill. It can get colleagues to hand over the […]

Expanding your influence

Psychology of Persuasion: Expanding Your Influence in Business

By | Posted Nov 2, 2017 | 1 Comment

Getting customers to take you seriously can be a challenge sometimes. How can you get them to think of you […]

Customer referrals

How to Structure Your Incentive Program for Customer Referrals

By | Posted Oct 16, 2017 | 1 Comment

Offering an incentive for existing clients to refer new ones is a fantastic way to acquire customers. Sounds easy, but […]

Talent pipeline

5 Reasons Your Talent Pipeline Is Empty

By | Posted Oct 11, 2017 | 1 Comment

With unemployment levels falling to 4.5%, HR leaders are experiencing the most significant talent shortage since pre-9/11. As workforce demographics […]

Sales skill

Why Listening Is the Top Sales Skill

By | Posted Sep 20, 2017 | 2 Comments

Every great salesperson knows that listening is the most important of all sales skills. Most people think it’s the smooth […]

Digital transformation

3 Behaviors That Spark Innovation and Drive Digital Transformation

By | Posted Sep 6, 2017 | 2 Comments

Most businesses want to deliver innovative solutions to customers, and many identify innovation as a strategic goal. In a recent […]

Global supply chain

Avoid These Assumptions in Global Supply Chain Management

By | Posted Sep 1, 2017 | 1 Comment

With over 30 years of international trade experience, I have been witness to numerous and repeated errors that sales, purchasing, […]

Passin brands

Passion Brands: Turning Customers into Evangelists

By | Posted Jul 18, 2017

How can a company turn customers into evangelists for the brand? It must fight “friction” in ways that improve customers’ […]

Business insights

Need Insights into a Changing Business World? Listen to AMA’s Edgewise Podcasts

By | Posted Jun 30, 2017

Today’s business leaders need insights and information that will help them to drive results, adapt to change, and thrive in […]

Storytelling as a sales tool

3 Reasons Storytelling Is A Master Tool For Salespeople

By | Posted Jun 2, 2017

Compared to other forms of communication used in sales, storytelling has a number of unique abilities. It can help capture […]

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