Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.
Most businesses want to deliver innovative solutions to customers, and many identify innovation as a strategic goal. In a recent […]
With over 30 years of international trade experience, I have been witness to numerous and repeated errors that sales, purchasing, […]
How can a company turn customers into evangelists for the brand? It must fight “friction” in ways that improve customers’ […]
Today’s business leaders need insights and information that will help them to drive results, adapt to change, and thrive in […]
Compared to other forms of communication used in sales, storytelling has a number of unique abilities. It can help capture […]
As a demographer and a former marketer, I’d like to give you my perspectives on marketing in today’s generational landscape […]
When it comes to building a world-class sales team, corporate culture is one of the most overlooked factors of success. […]
Watch as Ragy Thomas, founder of Sprinklr, explains why entrepreneurs need to figure out who their customer is before they build a social media following.
Microsoft’s Geoffrey CoIon attended some sessions at Advertising Week with his name badge and affiliation hidden, to see how people would treat him—and demonstrate the need for authenticity in marketing. Here’s what happened.
People tend to do business with people they like and trust, and building rapport with a potential buyer is crucial to sales success. Storytelling helps people get to know you more intimately than reading your résumé.