Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.
Life’s too short for businesswomen to subdue our passions in the name of “professionalism.” Explore your personal story for TWISTS that can add credibility and profitability to your brand.
Do you want a powerful personal brand? Debby Carreau is a human capital consultant who has helped businesses across multiple sectors choose the right people for the job for the past 20 years. Significantly improve your job prospects by implementing Debby’s essential tips into your strategy.
Salespeople can’t just show up when a customer is ready to buy, handle the sale, and then disappear until it’s time for the next transaction. Once you have a good relationship with a customer, you don’t want to lose it.
Taking inspiration from outside your own category and Twisting your brand with those ideas to inspire a new approach, fresh idea, new channel of delivery—or a way to make your customer’s life a little easier—is effective for businesses of any size.
Looking to enhance the way you market your products and services? Jim Poage and Jennifer Poage, authors of, “Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences,” explain how organizations can thrive from constructing quality stories.
Meaning is about perception, the context, and the prior individual story—it is complex and unpredictable. Daniel Egger, author of “Future Value Generation,” discusses the importance of creating an ecosystem that incorporates relationship, product/service/brand, and experiences.
Are you Eliot Burdett, partner at Peak Sales Recruiting provides seven reasons why promoting your top sellers might do more harm than good for your organization.
Are you aware of the obstacles that can block the success of your sales transformation? Sales and management experts Michael Perla and Warren Shiver provide insight on the types of challenges you could be facing and how to easily avoid them as you lead your organization to success.
How can you make your next marketing campaign the next viral sensation? Content marketing is the key to creating buzz around your organization. See what CEO Bryan Kramer has to say about the best tips for creating shareable content, and how it will bolster your brand.
Is your sales team’s performance starting to slide? Perhaps they feel that the reward doesn’t justify the work they are putting in. Jay Meschke explains why you need a clearer compensation plan, and offers five ways to improve on it to re-energize your sales team.
How are you responding to the rapid changes of the global business world? In order to stay competitive, you must incorporate many different areas of your business to work collaboratively. Larry Light and Joan Kiddon introduce their method of working collaboratively, and explain why one business area can help you the most.