AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

Woman analyzing data to determine reserve price

Why reserve price is crucial to negotiation

By | Posted Mar 2, 2013

Have you ever bought or sold anything on eBay, the online auction site? If you have, you’ve encountered the term reserve price, which is the lowest price the seller will accept for an item—it is the dollar amount below which the seller will walk away

How to Negotiate a Job

By | Posted Mar 1, 2013

Before negotiating, make sure you have a BATNA–a practical alternative to the deal. Alternatives make it possible for a negotiator to say, “If this negotiation fails to produce what I need, I can always do…”

Negotiation Tactics: 4 Crucial Steps to Prepare for Negotiation

By | Posted Jan 22, 2013 | 1 Comment

Buff up your negotiation skills with strategy. Here are four negotiation tactics from How to Become a Better Negotiator, Second Edition by Richard A. Luecke and James G. Patterson.

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