Posts by Allen Adamson and Joel Steckel
Allen Adamson and Joel Steckel are co-authors of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World (AMACOM, 2017). Allen Adamson is a branding expert, a columnist, and the author of three books including BrandSimple and BrandDigital. Joel Steckel is professor of marketing and vice dean of doctoral education at NYU Stern School of Business.


Shift ahead

How Smart Marketers Gauge the Future to Shift Ahead of Consumer Needs

By | Posted Dec 18, 2017

Day after day, the headlines in the business news provide ample evidence that shifting markets, customers, competitors, and technology are […]