Posts by AMA Staff
American Management Association is a world leader in professional development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—“learning through doing”—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books and research.
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Your ability to handle stress may be one of the most critical skills you learn. Stress can affect your health, […]
Trying to figure out how to write the perfect email within a regular day at work? During the course of […]
What is customer service if it isn’t based on your customers’ expectations? According to Micah Solomon, author of the award-winning book High-Tech, High-Touch Customer Service, there are six major trends transforming the way customers expect to be treated. Is your business ready for the new customer-centric world?
Are you sure your marketing is still relevant? The average customer is flooded with messages hourly. At the same time, marketers now have the data and the ability to target small, niche groups of customers. Because of these two trends, customers expect relevance.
Marketing is extremely different when you are marketing directly to a consumer (“b to c” or B2C) as opposed to marketing to another business (“b to b” or B2B).
When learning how to read and decipher financial statements you will need to differentiate between what is a liability and what is an asset. So what is liability?
When reading financial statements you’ll need to have a firm grasp of assets. So what are assets? They are tangible or intangible possessions that have economic value.
Overcoming objections is part of sales. Just when you think you’ve made the sale, the customer responds with “We’ve decided to go with someone else.” Don’t give up. Overcome this common response with these eight comebacks…
One of the most important skills for how to be a salesman is overcoming objections. Here are 12 comebacks to the most common objection to closing a sale: the price.
