Has content marketing become a thing of the past? Companies are always looking for a competitive edge, and content marketing has become a valuable tool to help them create awareness to stay ahead of the pack. David Giannetto believes, however, that the conversation has reached its peak, and content marketing is already dead. See how he thinks companies can achieve a content marketing ideal, and what changes need to be made.
Concerned about how companies might use all of that personal information about you they are collecting? What today’s most progressive […]
There’s a hidden intellect growing within your smart phone. While you are shopping, dining or even sleeping, it’s got a […]
Is there one ultimate measure of performance? The lifetime value of a customer trumps all other measures. For almost every business, using almost any business model, Customer Lifetime Value (clv) provides more insight than any other single measure.
Big data now allows you to go beyond traditional key performance indicators (kpi) that focus only on financial performance. While financial measures will always be the ultimate measures of success, using them to manage on a daily basis focuses an organization on the past. This creates a lagging mindset. How do you focus on now to create financial success in the future?
What are the key performance indicators (kpi) you miss using only traditional metrics? While you probably have massive amounts of traditional enterprise data, you won’t get the complete picture without looking at new customer metrics. Social media and mobile technology create massive amounts of new and valuable “big” data. The challenge for leaders: mining this data to get the most meaningful information.
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