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Posts by Frank Paterno
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Frank Paterno is a creative and analytic marketing and product executive with hands-on and management experience identifying, creating, delivering, and communicating value with technology-based products and services. Vice President of Marketing at IntelliConnection (http://www.intelliconnection.com/), Frank can usually be found tweeting about cloud-based solutions, previewing new features to loyal customers on a web conference, or talking to industry analysts about Intelliverse’s competitive advantages. Regardless of the medium, Frank’s focus is simply making sure that anyone who could benefit from Intelliverse’s solutions is aware and informed about the Company’s services and value propositions. Prior to Intelliverse, Frank worked at both MCI and Arthur Andersen and received a degree from the State University of New York at Geneseo.

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use voicemail to increase follow ups

How to Use Voicemail to Increase Lead Generation

By | Posted Mar 16, 2015 | 1 Comment

How can you turn prospects into leads? If your sales calls are being ignored, you can still reach customers by better utilizing voicemail. Frank Paterno offers his advice on how to use voicemail to follow up with prospects so you can turn those calls into positive lead generation results.

Day-by-Day Guide to Effective Lead Nurturing

By | Posted Feb 23, 2015

Establishing a solid relationship with a lead requires a step-by-step strategy. Effective outreach means being persistent but not overbearing. This is the difference between potentially gaining a customer or losing one.