Posts by Julie Cottineau
Julie Cottineau is the author of the bestselling book “TWIST: How Fresh Perspectives Build Breakthrough Brands” and the founder/CEO of BrandTwist, a branding consultancy, and the Brand School Online branding program. Previously, she was VP of Brand for Richard Branson’s Virgin company, as well as Interbrand and Grey Global. She has served as an adjunct professor of marketing at both Cornell and Columbia universities, and is often quoted in top business media such as Entrepreneur magazine, CNN and



TWIST Personal And Professional Passions For A Stronger Brand

By | Posted Aug 22, 2016

Life’s too short for businesswomen to subdue our passions in the name of “professionalism.” Explore your personal story for TWISTS that can add credibility and profitability to your brand.