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Posts by Lisa Loftis
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Lisa Loftis is a thought leader and product marketer on SAS’ Customer Intelligence team, where she focuses on customer intelligence, customer experience management, and digital marketing. She is co-author of Building the Customer-Centric Enterprise (Wiley, 2001).

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Customer-centricity

If You Want Customer-Centricity, Dismantle Your Data Silos

By | Posted Mar 12, 2019

It is not surprising that the top challenges to customer-centricity today include data silos and misaligned technology. The sheer number […]