Posts by Mike Hoefflinger
Mike Hoefflinger is the author of Becoming Facebook: The 10 Challenges That Defined the Company That’s Disrupting the World. Hoefflinger is an executive-in-residence at XSeed Capital. He has operated in Silicon Valley for 25 years as a builder, marketer, speaker, and advisor. He currently advises XSeed portfolio companies on overall B2C and B2B2C strategy, go-to-market approaches, and consumer insights. Over the course of six years, he shaped Facebook’s global marketing teams in support of its $12 billion-plus advertising business, including positioning, branding, marketing communications, design, events, vertical marketing, partner marketing, and consumer insights. Prior to Facebook, he served at Intel, where he headed the Intel Inside co-operative marketing program worldwide and also held roles as Andy Grove’s technical assistant, consumer marketer, and engineer on the original Pentium processor.


Learning from Mark Zuckerberg

What Can We Learn From Zuck?

By | Posted May 12, 2017

Watching Mark Zuckerberg, you’re left wondering—as you would be with all Time magazine Persons of the Year—how you could possibly […]