Posts by Susan Ford Collins
Susan Ford Collins is “America’s Premier Success and Leadership Coach” according to CNN. Susan is the creator of THE TECHNOLOGY of SUCCESS, the powerful leadership system used in more than 3,000 training programs in major corporations and startups. And she coaches individuals one-to-one. Susan is the author of The Joy of Success, Success Has Gears, and Our Children Are Watching… available on amazon.


why we do what we're told not to

Why Do We Do What We’re Told Not to Do?

By | Posted Oct 2, 2015

Are you aware of the negative implications of using “not” while giving instructions to your team? Success and leadership coach Susan Ford Collins explains what triggers in the brain when we hear it and why people automatically don’t follow them. Understanding the right words to use when giving instructions to your employees is an essential leadership skill.

employees leaving to competitors

Are You Sending Successful Employees to Competitors?

By | Posted Sep 23, 2015 | 1 Comment

Are you exhibiting behaviors that might be sending the wrong message? As a leader it is your responsibility to make sure your team is happy. Susan Ford Collins offers an example of a scenario where a stronger leader could have stopped a successful employee from jumping ship, and how you can do the same.