How does your business account for the factors that impact its bottom line? Sales, revenues, income, and other financial terms are all important, but many organizations fail to account for a more difficult, yet equally important, factor: Social change. Overman makes the compelling case that as we transition to what he calls the Conscience Economy, business leaders must adapt and transform what their business offers, as well as how they produce, operate, sell and engage others. With practical insights throughout, Overman equips individuals, organizations and brands with the necessary tools to make positive social impact the driver of their bottom line.
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