May 4, 2015
Here’s a number that might give you pause: a recent survey shows that some people spend at least 7.5 hours a week writing and preparing briefings. That’s almost a full work day.
The need to be fully current in this age of information is, of course, very important. Internal briefings on news, politics, media mentions, competitors, operations, leaderboard numbers, and other material can be useful, or even vital.
But has it gone too far?
Check out these numbers, culled from a CQ Roll Call survey in April, and draw your own conclusions:
We All Do It
The online survey, which was aimed at an audience in Washington and had more than 370 participants, was not scientific. But it did make a point: a great many of us spend a lot of time writing briefings, whether we call them that or not.
Staff briefs execs, who brief the chief, who briefs the board. That process also works in reverse, with the chief messaging to staff, who message to the masses.
Oddly enough, despite all this briefing, there is not a great deal of information on how to do it well. Three out of four surveyed said they had to learn to figure it out on their own.
What Can You Do About It?
For those who want to cut down the amount of time spent preparing briefings, there are some strategies you can pursue. None are all that difficult, and all could save you time.
Want to learn more about how to write better briefings? Download CQ Roll Call’s Brief Like a Pro report, for professional tips from the AMA and many others on how to save time, work more efficiently, and create a more engaging product.