October 24, 2013
5 – Include a Call to Action
Just like direct mail or printed ads, your emails need a call to action. If your readers are expecting promotional mailings, the call to action would focus on getting the customer to make a purchase today. If your email campaign is aimed at building brand recognition and trust, the call to action would be presented along with helpful information and could urge readers to visit your website for more problem solving tips, or call your office for a free consultation or free sample.
6 – Create Emails That Are Readable On Any Device
A Pew Research Center report on mobile use in the US shows that as of May, 2013, 56% of adults in the US were owners of smart phones. According to their research, 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
The device a person uses to connect to the Internet (and read their email) has a big impact on what they see and read. If they open your email on their smart phone and have to scroll from side to side to read each line, or see only an X at the top of the email because a photo didn’t load, you’ve lost them. The solution: put text at the top of your emails, and use a smart-phone friendly email template to prepare the email. Major email services offer mobile-friendly templates for their subscribers to use.