Embrace Uncertainty: Insights from Ram Charan

March 26, 2015

embrace uncertainty

Ram Charan is a world-renowned business advisor, author, and speaker who has spent the past 35 years working with many of the top companies, CEOs, and boards of our time. Ram’s work with companies such as GE, DuPont, Verizon, GMR, and Tata Group has made him known for cutting through the complexity of running a business in today’s fast-changing environment, to uncover core business problems or unseen opportunities. He has authored fifteen books that have sold over three million copies in more than a dozen languages, and his new book The Attacker’s Advantage is published by Public Affairs. Ram recently answered a few questions about topics from his new book. This post is an adaptation from those questions.

AMA: What are some of the upsides of structural uncertainty?

RC: Those who see the upsides see the new catalysts and new technologies creating new opportunities. And they are huge. So if you look into technology companies on the west coast, they are able to grow and their valuations are sky high. Many of these companies, in less than 10 years, are 40 or 50 billion dollars in size. So the opportunity is huge. If you have an idea, and you get funding for it, you can scale up for the globe as a whole. This is not the old way, which was local first, regional next, national third, a few countries after, and then going global. Now, companies can be global in less than one year.

AMA: Why is structural uncertainty different than past challenges?

AMA: What leadership skills are needed to thrive in business?


For more insights from Ram Charan, see what he had to say in an exclusive interview for AMA.

To hear from some of the best leadership minds in the business world, check out podcasts from AMA Edgewise.

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