It’s Not Who You Know, It’s What You Do: Rethink Networking

August 25, 2016


You can go to networking events, connect on LinkedIn and set up meetings until you’re blue in the face. But none of this effort will result in what you’re looking for until you give people a reason to want to build a relationship with you.

But how do you do that? Focus on your work—be the best at what you do. Make people want to know you. So ditch the pitch and flip the script—it’s time to rethink networking. Do something worthy of people’s interest, and they’ll come to you. (Originally shared on


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How you present yourself is a big part of what makes people decide to build or maintain a professional relationship with you. Learn how to communicate effectively using AMA's diverse resources.

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American Management Association is a world leader in professional development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—“learning through doing”—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books and research.

One Comment »

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    […] Second, keeping in touch is pretty easy, and doing so doesn’t necessarily mean a lot of time-consuming planning or elaborate strategy. There are some people in my life with whom I speak only once or twice a year, and that’s more than enough. The point is that I make an effort to keep good relationships going. […]

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