Let’s be honest with ourselves. We live in a world with a short attention span, yet most presenters feel compelled to showcase everything they know about a certain topic when standing in front of a room. It’s commendable but highly ineffective. Audiences immediately become disengaged and you become forgettable.
If you are looking for one simple tip that will make a radical difference, then it’s time to change your paradigm and eliminate all use of bullet points moving forward. It always amazes me when clients come to Ethos3 asking for 10 bullet heavy slides because they have a short presentation, when slide count has nothing to do with the length of their presentation. Don’t be afraid to make your 10 slides become 30 or even 50 slides long by converting your bullet points into separate slides.
I’ll show you an example:
This slide is comprised of one header and 4 bullet points. It’s boring. It’s plain. It’s definitely not memorable.
If we take the advice above, what would it look like if we removed the header, streamlined the bullets, and converted them into 3 separate slides? You would get this:
Notice how the message stays the same, but the content is now far more visually engaging? When you embrace the concept of creating a slide for each bullet, you are setting yourself up to have a far more compelling talk, full of beautiful and memorable imagery.
Still not convinced?
Bullets are like bullets. They will kill your presentation. When audiences are exposed to visual information, retention will increase by 42%, and the human mind processes information 60,000x faster than text based information. With all that said, if you want to win the hearts and minds of your audience, you need to learn to be succinct with how you showcase your visuals. You can start right now by eliminating your bullet points.
A great presentation can captivate and inspire your audience. Learn how to deliver a memorable presentation with these AMA resources and seminars.