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Ask Yourself 4 Questions When Hiring a Marketing Consultant

Ask Yourself 4 Questions When Hiring a Marketing Consultant

Great marketers do not create campaigns in a vacuum. As a marketing and branding firm, we often work with founders who have technology backgrounds rather […]

Project Management: A Smart Career Move—Q&A with Sherolyn Sellers

Project Management: A Smart Career Move—Q&A with Sherolyn Sellers

The field of project management is undergoing enormous growth. “By 2027, employers will need nearly 88 million individuals in project management-oriented roles,” a Project Management […]

Creating a Culture-First Approach to Customer Experience

Creating a Culture-First Approach to Customer Experience

Conventional approaches to building a customer-centric culture involve topics such as putting the customer first, building business units that obsess over customer needs, deploying technology […]

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strategy and culture

Fuse Strategy And Culture For People-First Leadership

In most cases, you need both the right strategy and a strong culture. However, if you recognize that culture can be a unique way of competing, you will discover that it may in fact be the essence and heart of the strategy.




written warning

The Written Warning: What If An Employee Won’t Sign It?

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Corrective action, in its purest form, is meant to be an alert that performance isn’t meeting company expectations, so the individual can turn things around and get back on track. But what if an employee refuses to sign a written warning?




employee productivity

Checking In: The Key To Employee Productivity

Watch as Jessica O. Matthews, founder of Uncharted Play, explains how she keeps tabs on everyone’s progress in order to maintain employee productivity: Check in to make sure no one is checked out.




authenticity in marketing

Lessons Learned: Always Strive For Authenticity In Marketing — And Life

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Microsoft’s Geoffrey CoIon attended some sessions at Advertising Week with his name badge and affiliation hidden, to see how people would treat him—and demonstrate the need for authenticity in marketing. Here’s what happened.



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