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Ask Yourself 4 Questions When Hiring a Marketing Consultant

Ask Yourself 4 Questions When Hiring a Marketing Consultant

Great marketers do not create campaigns in a vacuum. As a marketing and branding firm, we often work with founders who have technology backgrounds rather […]

Project Management: A Smart Career Move—Q&A with Sherolyn Sellers

Project Management: A Smart Career Move—Q&A with Sherolyn Sellers

The field of project management is undergoing enormous growth. “By 2027, employers will need nearly 88 million individuals in project management-oriented roles,” a Project Management […]

Creating a Culture-First Approach to Customer Experience

Creating a Culture-First Approach to Customer Experience

Conventional approaches to building a customer-centric culture involve topics such as putting the customer first, building business units that obsess over customer needs, deploying technology […]

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Corporate culture

12 Questions to Evaluate Where Your Corporate Culture Needs Improvement

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Given the rapidly changing demographics of the workforce and the highly competitive nature of the economy, organizations that value hiring top employees have no choice […]




High-performing team

What a High-Performing Team Looks Like

Years ago, presentation trainer and executive coach Toni Louw told me, “Illustrate, don’t explain.” So when it comes to painting a picture of what a […]




Role of the manager

Insights into the Role of the Manager

Creating a mission and roadmap, building a collaborative team, engaging employees. These are just a few of the responsibilities within the purview of the manager […]




Design thinking

Design Thinking: Empathy Tops Data in Understanding Customer Behavior

We marvel at the pace of technological advancement these days. Managers would be mistaken, however, to underestimate the continued power and importance of achieving a […]



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