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Ask Yourself 4 Questions When Hiring a Marketing Consultant

Ask Yourself 4 Questions When Hiring a Marketing Consultant

Great marketers do not create campaigns in a vacuum. As a marketing and branding firm, we often work with founders who have technology backgrounds rather […]

Project Management: A Smart Career Move—Q&A with Sherolyn Sellers

Project Management: A Smart Career Move—Q&A with Sherolyn Sellers

The field of project management is undergoing enormous growth. “By 2027, employers will need nearly 88 million individuals in project management-oriented roles,” a Project Management […]

Creating a Culture-First Approach to Customer Experience

Creating a Culture-First Approach to Customer Experience

Conventional approaches to building a customer-centric culture involve topics such as putting the customer first, building business units that obsess over customer needs, deploying technology […]

LATEST POSTS

Employee retention strategies

How to Use Coaching as an Employee Retention Strategy

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In today’s competitive environment, organizations must make employee retention strategies one of their most critical business objectives. One common strategy used to increase employee retention […]




How to delegate to employees

Increase Productivity by Knowing Which Tasks to Delegate

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As a manager, one of the basic management skills you’ll need to master is delegation. Delegation is the process of turning over responsibility and authority […]




Aligning culture with strategy

The Dangers of a Misalignment Between Culture and Strategy

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From Apple to Zappos, every successful company has its own distinct corporate culture. Whether you are observing the leaders’ strategic decision making, HR’s hiring practices, […]




Talent management strategy

AMA Talent Management Strategy Series: Talent Acquisition

It’s important for every organization to have a clearly defined talent management strategy. As shown in the AMA Talent Management model below, this strategy incorporates […]



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