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Ask Yourself 4 Questions When Hiring a Marketing Consultant

Ask Yourself 4 Questions When Hiring a Marketing Consultant

Great marketers do not create campaigns in a vacuum. As a marketing and branding firm, we often work with founders who have technology backgrounds rather […]

Project Management: A Smart Career Move—Q&A with Sherolyn Sellers

Project Management: A Smart Career Move—Q&A with Sherolyn Sellers

The field of project management is undergoing enormous growth. “By 2027, employers will need nearly 88 million individuals in project management-oriented roles,” a Project Management […]

Creating a Culture-First Approach to Customer Experience

Creating a Culture-First Approach to Customer Experience

Conventional approaches to building a customer-centric culture involve topics such as putting the customer first, building business units that obsess over customer needs, deploying technology […]

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uncivil workplace behavior

To Cure Uncivil Workplace Behavior, Try A Feedback Loop

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Don’t underestimate feedback. As Marshall Goldsmith said, “People will do something—including changing their behavior—only if it can be demonstrated that doing so is in their own best interests as defined by their own values.”




Fresh ideas

The Best Ideas May Surface Out Of Office

If the demands of your daily schedule make it hard to drum up fresh ideas, look to the weekend for some creative thinking time. Watch […]




The importance of a leader’s attitude

Bringing The Right Leadership Attitude To Work

The leadership attitude and confidence you demonstrate in the office—especially during tough times—have a big effect on your team. Watch here as Jason Ackerman, the co-founder and CEO of FreshDirect, an online grocer, […]




Building your emotional intelligence

Need To Enhance Your Emotional Intelligence? Check These 6 Competencies

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Strong and effective relationships are the currency of successful leaders, and emotional intelligence is the cornerstone of those relationships. Emotionally intelligent leaders possess and communicate […]



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