March 17, 2014
For years these programs received high marks and support from senior management. However, a recent study suggests that change is necessary to sustain both the substance and constituency of global leadership development programs.
In 2013, the American Management Association, the Institute for Corporate Productivity, or i4cp, and Training magazine conducted a review of global leadership development programs. The review sought insights from nearly 1,200 practitioners in organizations characterized by broad thinking and deep analysis in leadership development. Their responses reveal a first glimmer of sobering criticism of — as well as shrinking tolerance for — a lack of results from these programs.
Organizations offered tempered self-assessments of leadership development program effectiveness compared with previous years. In particular, while the proportion of respondents reporting effectiveness in the top two ratings rose — from 42 percent in 2010 to 47 percent in 2011, and then to 51 percent in 2012 — it fell in 2013 to 40 percent. These findings suggest there is work to be done to improve global leadership development.
Change is afoot for both the substance and constituency of global leadership development programs. In fact, compared with the top nine competencies in 2012, organizations in 2013 reported less mastery in nearly every competency, with the largest decreases being in strategy execution, strategy development, ability to influence and build coalitions, and leading cross-cultural teams. The study also looked at competencies that reflect the greatest needs, with the biggest shortfall in global competencies. Participants reported low mastery levels in most of the global competencies studied, including language fluency, multi-country supply chain management, leading cross-cultural teams, execution of global strategy and knowledge of specific cultures in other markets. Further, to the extent that fluency in social media and virtual technology are an essential global competency, respondents reported lack of acumen there as well.
While it would be easy to assign blame for falling mastery at the feet of participants in global leadership development programs, the data indicate the problem may be in program content. Kevin Martin, chief research and marketing officer at i4cp, said one of the more surprising findings in this research is the absence of curriculum related to anything global. He said just one of the eight global competencies studied — embracing diversity — made the overall top 10 list of competencies included in global leadership development programs.
“This void becomes even more pronounced and disturbing given only 40 percent of organizations indicate that geographies or markets where their company has operations is a significant factor that drives their process. With an increasingly borderless world, organizations must build leaders who under- stand and embrace the cultural, regulatory, political and personal nuances prevalent in their workforce and the markets they serve.”
What seems clear is today’s global leadership development programs were designed for yesterday’s global business environment. For these programs to succeed, content needs to be retooled to address the reality of the global marketplace.
“Learning for global leadership used to be just an innovative frame of reference, a buzz term or a desirable objective for many large organizations. But increasingly global competitiveness has become an urgent imperative,” said Stephen Parker, global director of partner development at management consulting firm A.T. Kearney.
The Changing Nature of Leadership
It’s also likely that organizations are not including employees who have the potential to be global leaders as participants in their programs. Program selection is based on position and title, and in today’s flatter organizations the definition of “leader” has begun to move away from title-based designations.
When asked how they define “leader,” 45 percent of study participants responded that an employee must be “in charge of a group of employees or a function.” But 39 percent believed that a leader is “anyone whose role allows him or her to influence a group, regardless of direct reporting relationships.”
The global leadership skills hidden in employees who would not traditionally be considered leaders is a huge potential source for new approaches or solutions to challenges in the global marketplace. Some of these leaders undoubtedly possess the skill sets such as expertise in social media that, while less recognizable in traditional leaders, are tailor-made for the global environment.
Measure Results That Matter
The emphasis on results pervades every area in a business, and global leadership programs are no exception. Based on the aforementioned study data, evaluation measures have begun to shift away from the familiar, “smiley-face” stamp of participant satisfaction ratings toward more business-oriented performance measures. Though the top two metrics for evaluating the success of global leadership programs in 2012 also topped the list in 2013, there is one key difference: “observable changes in the specific behavior of participants” rose to the top slot, while “participants’ satisfaction ratings” fell to second place.
The use of more systematic measurement to assess the effectiveness of global leadership programs was inevitable. But it does put greater pressure on such programs. It likely will be increasingly unacceptable for senior management to endorse such efforts out of an intuitive sense that they are a good idea. Instead, programs must respond to an organization’s legitimate global needs.
The shortcomings revealed in the study should serve as a wake-up call for those who run global leadership development. Higher expectations bring scrutiny and a demand for measurable effectiveness. Here are some important steps for the learning leader to consider:
As organizations seek to compete globally, they are raising expectations for global leadership programs. Although many components in these programs have remained constant over the years, there is growing recognition that to work beyond borders content must be continuously retooled to meet the emerging needs of the global environment.
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