March 13, 2014
Everyone is completely overwhelmed on the social media front wondering where it begins and where it ends. Not to mention, it’s a HUGE time sink for everyone and discouraging to many when they don’t see immediate returns. But it’s actually more important to stick to and refine a social media routine over time than it is to look for something that’s going to impact ROI right now!
And that’s a lesson that applies to our whole Sales profession in the Sales 2.0 environment.
Why is a sales routine so important? Because at times like these, you cannot afford to lose your focus. Remember: the days of walking into your cubicle and slamming the phones are gone (thank god) and now you have lots more to gather. You are not just selling, you are strategizing on growing your territory, managing a virtual team to support your efforts, learning more tools and incorporating them into your sales process, reaching out via email and online, networking through social media tools, building a healthy funnel of opportunities that are converting quickly, making web or video sales presentations, and looking for strategic partners.
With all the prospecting and social data coming at salesforces today, it is easy to get paralyzed by information and not know where to begin. Getting into a routine is a great way to let habit stop you from over-thinking and over-analyzing all that info.
So what is your sales routine?
There’s no time like the present to get your calendar out and organize your weekly and daily activities. Here’s a sample plan:
Check out Josiane Feigon’s books.
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