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business relationships

Business Relationships: With A Slim Margin of Error, Why Take Chances?

By | Posted Nov 4, 2016

Leadership and management books are usually about strengthening the solid lines in complex organization charts. However, sometimes the best approach is not complex, but really simple and straightforward. Yet this simplicity can be very profound.

email etiquette mistake

The Single Biggest Email Etiquette Mistake You Can Make

By | Posted Oct 31, 2016 | 2 Comments

No one really cares how their name is spelled on a Starbucks cup—only that the barista gets the drink right. But when you’re in a business setting, coming across as competent, trustworthy and approachable matters.

build a social media following

To Build A Social Media Following, First Know Your Audience

By | Posted Oct 27, 2016

Watch as Ragy Thomas, founder of Sprinklr, explains why entrepreneurs need to figure out who their customer is before they build a social media following.

authenticity in marketing

Lessons Learned: Always Strive For Authenticity In Marketing — And Life

By | Posted Oct 12, 2016 | 1 Comment

Microsoft’s Geoffrey CoIon attended some sessions at Advertising Week with his name badge and affiliation hidden, to see how people would treat him—and demonstrate the need for authenticity in marketing. Here’s what happened.

credible leader

What Does It Take To Be A Credible Leader? Straight Talk.

By | Posted Oct 7, 2016

Establishing and maintaining a reputation for honesty and consistency takes effort and vigilance, but the rewards that come from being seen as a credible leader are significant and long term—for both you and those you lead.

convince people to say yes

The Yeas Have It: 6 Ways To Convince People To Say Yes

By | Posted Sep 20, 2016

Want to get things done? You need to learn how to convince people to say yes. Watch as Robert Cialdini, author of Pre-Suasion, describes the most important factors for influencing people.

b2b sales

You Really CAN Build Customer Loyalty In B2B Sales

By | Posted Aug 4, 2016

Salespeople can’t just show up when a customer is ready to buy, handle the sale, and then disappear until it’s time for the next transaction. Once you have a good relationship with a customer, you don’t want to lose it.

increase social media followers

This Is Why No One Follows You On Social Media

By | Posted Jul 19, 2016

Make sure your social media game is on point with tips from the Social Media Director of the Chicago Ad agency, Idea Booth.

good story

5 Reasons People Love A Good Story

By | Posted Jul 11, 2016 | 1 Comment

Looking to enhance the way you market your products and services? Jim Poage and Jennifer Poage, authors of, “Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences,” explain how organizations can thrive from constructing quality stories.

meaningful-experiences

Can We Design For Meaningful Experiences And Customer Delight?

By | Posted Jul 7, 2016 | 1 Comment

Meaning is about perception, the context, and the prior individual story—it is complex and unpredictable. Daniel Egger, author of “Future Value Generation,” discusses the importance of creating an ecosystem that incorporates relationship, product/service/brand, and experiences.

make your organization customer centric

Breaking Down the Barriers to Customer-Centricity

By | Posted May 18, 2015 | 1 Comment

Your business wants to focus on your customers, but how can you actually do it? Don’t lose sight of the customer’s needs, as this could be fatal to your business. See what strategy expert Joanne Kalp says about how to break down the barriers in your company to becoming customer centric.

apologies are overrated

Apologies Are Overrated. Do This Instead.

By | Posted Feb 24, 2015

When you make a mistake at work, how do you respond? Everyone messes up at some point, and in certain situations you can face severe criticism for it. Apologies are useful, but often end up with no corrective action, resulting in the same mistakes being made in the future. See how Jay Heinrichs approaches mistakes, and how it can help your company in the future.

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