AMA
Playbook

Customer Communication

convince people to say yes

The Yeas Have It: 6 Ways To Convince People To Say Yes

By | Posted Sep 20, 2016

Want to get things done? You need to learn how to convince people to say yes. Watch as Robert Cialdini, author of Pre-Suasion, describes the most important factors for influencing people.

b2b sales

You Really CAN Build Customer Loyalty In B2B Sales

By | Posted Aug 4, 2016

Salespeople can’t just show up when a customer is ready to buy, handle the sale, and then disappear until it’s time for the next transaction. Once you have a good relationship with a customer, you don’t want to lose it.

increase social media followers

This Is Why No One Follows You On Social Media

By | Posted Jul 19, 2016

Make sure your social media game is on point with tips from the Social Media Director of the Chicago Ad agency, Idea Booth.

good story

5 Reasons People Love A Good Story

By | Posted Jul 11, 2016

Looking to enhance the way you market your products and services? Jim Poage and Jennifer Poage, authors of, “Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences,” explain how organizations can thrive from constructing quality stories.

meaningful-experiences

Can We Design For Meaningful Experiences And Customer Delight?

By | Posted Jul 7, 2016

Meaning is about perception, the context, and the prior individual story—it is complex and unpredictable. Daniel Egger, author of “Future Value Generation,” discusses the importance of creating an ecosystem that incorporates relationship, product/service/brand, and experiences.

make your organization customer centric

Breaking Down the Barriers to Customer-Centricity

By | Posted May 18, 2015 | 1 Comment

Your business wants to focus on your customers, but how can you actually do it? Don’t lose sight of the customer’s needs, as this could be fatal to your business. See what strategy expert Joanne Kalp says about how to break down the barriers in your company to becoming customer centric.

apologies are overrated

Apologies Are Overrated. Do This Instead.

By | Posted Feb 24, 2015

When you make a mistake at work, how do you respond? Everyone messes up at some point, and in certain situations you can face severe criticism for it. Apologies are useful, but often end up with no corrective action, resulting in the same mistakes being made in the future. See how Jay Heinrichs approaches mistakes, and how it can help your company in the future.

help customers cropped

Helping Customers Is a Risky Relationship Business!

By | Posted Sep 16, 2014

Sure, you are a hard-working, dedicated professional; you give your best to your job, which often means dealing directly with […]

Improve Your Non-Verbal Communication Skills: An Open-and-Shut Case

Improve Your Nonverbal Communication Skills: An Open-and-Shut Case

By | Posted Jul 21, 2014

Your nonverbal communication can be open or closed. When it’s open, you invite people to connect with you and demonstrate […]

presentation tips

3 Ways You Can Annoy Your Audience in a Presentation

By | Posted Jun 23, 2014 | 15 Comments

Don’t you hate it when speakers get off track, never had a track, run over their allotted time, or use […]

customer friendly

How Customer Friendly Is Your Business?

By | Posted Mar 27, 2014 | 1 Comment

Ever notice how some businesses seem to invite you in with their warmth, while others feel so chilly you cannot […]

role of customer service

3 Ways to Avoid Check-the-Box Customer Service

By | Posted Feb 25, 2014

What’s the primary role of a customer service employee? For many people, the “right” answer is delighting customers. There’s also […]

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