AMA
Playbook

Communication

In business, superior communication skills can make or break you. For the up and comer who needs information fast, check out AMA’s collection of sample conversations, phrases, worksheets, and advice including how to broach difficult topics, ensure conflict remains constructive, and get customers for life.

customer profiles created with big data

Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New

By | Posted Apr 14, 2014

In the past, marketing departments had an easy task, which simply was to send messages of all sorts of kind […]

use your voice to project power

Voices Carry More than Words

By | Posted Apr 10, 2014

When I started my first job as a TV reporter, my skills as a narrator left a lot to be […]

how to communicate with difficult people

Improve Your Workplace Communication: Dealing with Difficult People at Work

By | Posted Apr 1, 2014 | 1 Comment

Office communication can be hard when you have one or more difficult people in the mix. Improve your workplace communication […]

customer friendly

How Customer Friendly Is Your Business?

By | Posted Mar 27, 2014 | 1 Comment

Ever notice how some businesses seem to invite you in with their warmth, while others feel so chilly you cannot […]

big data trends for 2014

The 7 Big Data Trends Of 2014

By | Posted Mar 14, 2014 | 1 Comment

So, what can we expect in 2014? First of all, as IDC already predicted, the Big Data market will grow […]

role of customer service

3 Ways to Avoid Check-the-Box Customer Service

By | Posted Feb 25, 2014 | 1 Comment

What’s the primary role of a customer service employee? For many people, the “right” answer is delighting customers. There’s also […]

follow up via phone

5 Easy Steps to Follow Up Via Phone

By | Posted Feb 11, 2014 | 1 Comment

As a self-employed professional, you know it’s critical to follow up your initial marketing contacts with a phone call. But […]

how to fulfill customer needs

The Most Important Customer Need is Also the Most Overlooked

By | Posted Feb 3, 2014

Customers have two types of basic needs. Unfortunately, it’s the most important need that often gets overlooked when dealing with […]

how to get referrals

Where Do Referrals Really Come From?

By | Posted Jan 13, 2014

Savvy self-employed professionals know that referrals are the best way to land new clients. But getting those referrals can sometimes […]

angry customers

8 Steps To Deal With Angry Customers

By | Posted Jan 10, 2014 | 2 Comments

If angry customers are on the phone (or worse, standing at the cash register) complaining loudly about a product or […]

customer 3.0

Is Customer 2.0 Really That Busy?

By | Posted Jan 6, 2014 | 1 Comment

Back in 2013, the New York Times ran an article called The Busy Trap suggested that some people use busyness […]

big data in gaming strategy

Big Data in Gaming Industry Improves Gaming Experience

By | Posted Dec 31, 2013

EA games has more than two billion video game players in the world, who generate approximately 50 terabytes of data […]

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