AMA
Playbook

Communication

In business, superior communication skills can make or break you. For the up and comer who needs information fast, check out AMA’s collection of sample conversations, phrases, worksheets, and advice including how to broach difficult topics, ensure conflict remains constructive, and get customers for life.

follow up via phone

5 Easy Steps to Follow Up Via Phone

By | Posted Feb 11, 2014 | 1 Comment

As a self-employed professional, you know it’s critical to follow up your initial marketing contacts with a phone call. But […]

how to fulfill customer needs

The Most Important Customer Need is Also the Most Overlooked

By | Posted Feb 3, 2014

Customers have two types of basic needs. Unfortunately, it’s the most important need that often gets overlooked when dealing with […]

how to get referrals

Where Do Referrals Really Come From?

By | Posted Jan 13, 2014

Savvy self-employed professionals know that referrals are the best way to land new clients. But getting those referrals can sometimes […]

angry customers

8 Steps To Deal With Angry Customers

By | Posted Jan 10, 2014 | 2 Comments

If angry customers are on the phone (or worse, standing at the cash register) complaining loudly about a product or […]

customer 3.0

Is Customer 2.0 Really That Busy?

By | Posted Jan 6, 2014 | 1 Comment

Back in 2013, the New York Times ran an article called The Busy Trap suggested that some people use busyness […]

big data in gaming strategy

Big Data in Gaming Industry Improves Gaming Experience

By | Posted Dec 31, 2013

EA games has more than two billion video game players in the world, who generate approximately 50 terabytes of data […]

industrial internet

Industrial Internet Brings a Revolution To Manufacturing Industry

By | Posted Dec 20, 2013 | 1 Comment

The Industrial Internet can be seen as the integration of complex physical machinery with networked sensors and software. To spur […]

machine to machine data in smart cars

What Is Machine to Machine Data Used For?

By | Posted Dec 6, 2013

There are many applications that will be capable of generating Petabytes or Exabytes of data, but I would like to […]

responsive customer service

7 Ways to Provide More Responsive Customer Service

By | Posted Dec 2, 2013 | 4 Comments

Customers expect responsive customer service. A 2012 Oracle study found that customers expect responses to Facebook and Twitter inquiries within […]

generations

Do Generational Differences Cross Boundaries?

By | Posted Nov 29, 2013

Generations are often defined culturally, but are there generational difference that cross cultural boundaries? Has the globalization of media created […]

b2b sales

Establishing Better Customer Service: Energy Flows Where Attention Goes

By | Posted Nov 26, 2013

Have you ever wondered why you almost always receive the sandwich you ordered at the deli near your office and, […]

social media metrics

Social Media Metrics: The New Focal Group

By | Posted Nov 22, 2013 | 1 Comment

The number of citizens that are active on a social network continues to grow rapidly as they are measured by […]

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