AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

9 sales tactics to avoid

9 Things You Should Never Do When Trying to Make a Sale: AMA Research

By | Posted May 19, 2015

Are you turning your potential customers off when trying to make a sale?

rejection makes you successful

Five Reasons Why Rejection Will Make You Successful

By | Posted Apr 20, 2015

Nobody likes rejection. But if you can learn to embrace it, you’ll have the fortitude to keep going until you finally get to “yes.” Inspirational author Robert D. Smith shares the business lessons he learned 40 years ago that became the foundation of his success, and how they can help you.

get the right sales people

Why Getting the Right Salespeople on the Bus Is Crucial

By | Posted Apr 14, 2015

Is your sales team getting the job done? Achieving peak sales success is a function of having a great product and a great team of people to sell it. Eliot Burdett offers five techniques to help make sure you have the right sales people on your team, and why that is so important.

negotiation tactics

The 5 Most Common Negotiation Tactics and How to Counter Them: AMA Research

By | Posted Apr 6, 2015

Don’t be fooled by common negotiation tactics. AMA recently conducted a poll to find out the most common negotiation tactics, and with over 200 responses the final results are in. See how you can protect yourself from the most common tactics and gain a more favorable outcome in your next deal.

social media helping or hurting

Is Social Media Helping or Hurting Your Company?

By | Posted Mar 25, 2015

Social media can be a great tool, but are you using it correctly? The many social media networks that now exist allow you to share information and content like never before. See what author Linda Popky has to say about whether your social media use is helping or hurting your business.

use voicemail to increase follow ups

How to Use Voicemail to Increase Lead Generation

By | Posted Mar 16, 2015

How can you turn prospects into leads? If your sales calls are being ignored, you can still reach customers by better utilizing voicemail. Frank Paterno offers his advice on how to use voicemail to follow up with prospects so you can turn those calls into positive lead generation results.

woman on phonecropped

Day-by-Day Guide to Effective Lead Nurturing

By | Posted Feb 23, 2015

Establishing a solid relationship with a lead requires a step-by-step strategy. Effective outreach means being persistent but not overbearing. This is the difference between potentially gaining a customer or losing one.

boost sales with sales competency officer

Boost Sales ROI with a Sales Competency Officer

By | Posted Feb 6, 2015

Is your sales team falling behind? Do they often forget their training, or fail to adopt new technologies? You should be getting the highest return on investment for your sales team, and one way to reach that goal is by introducing a Sales Competency Officer. Skip Miller explains how a Sales Competency Officer can help improve your sales team’s competencies and make selling one of your strengths again.

sales team differentiation

Is Your Sales Team Creating Real Differentiation?

By | Posted Jan 26, 2015

How do you set your product apart from your competitors? Some strategies emphasize “value,” but that approach can be difficult to achieve. Tom Roth has explored this topic, and asks if your sales team is truly creating differentiation. See his advice for understanding the customer’s experience, and how to tell if your company is appropriately creating value for your customers.

climb system sales success crop

The CLIMB System of Peak Achievement in Sales

By | Posted Dec 29, 2014

How do you plan on achieving your goals this year? Do you have a plan, or are you hoping something works out? Susan Ershler introduces a new system that can help you achieve your personal and professional goals this year. The CLIMB system can be your guide to setting and achieving realistic, yet challenging goals from climbing Mount Everest to climbing your corporate ladder.

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