AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

Passin brands

Passion Brands: Turning Customers into Evangelists

By | Posted Jul 18, 2017

How can a company turn customers into evangelists for the brand? It must fight “friction” in ways that improve customers’ […]

Business insights

Need Insights into a Changing Business World? Listen to AMA’s Edgewise Podcasts

By | Posted Jun 30, 2017

Today’s business leaders need insights and information that will help them to drive results, adapt to change, and thrive in […]

Storytelling as a sales tool

3 Reasons Storytelling Is A Master Tool For Salespeople

By | Posted Jun 2, 2017

Compared to other forms of communication used in sales, storytelling has a number of unique abilities. It can help capture […]

Marketing to Generation Y

Take These Factors Into Account When Marketing To Generation Y

By | Posted Apr 21, 2017

As a demographer and a former marketer, I’d like to give you my perspectives on marketing in today’s generational landscape […]

Corporate culture for sales team

4 Tips For Developing A Corporate Culture That Attracts A Great Sales Team

By | Posted Mar 1, 2017

When it comes to building a world-class sales team, corporate culture is one of the most overlooked factors of success. […]

Keeping customer service promises

Are You Keeping Your Customer Service Promises?

By | Posted Dec 15, 2016

Have you ever made this customer service mistake: You promise a customer to handle a problem quickly, such as a […]

build a social media following

To Build A Social Media Following, First Know Your Audience

By | Posted Oct 27, 2016

Watch as Ragy Thomas, founder of Sprinklr, explains why entrepreneurs need to figure out who their customer is before they build a social media following.

authenticity in marketing

Lessons Learned: Always Strive For Authenticity In Marketing — And Life

By | Posted Oct 12, 2016 | 1 Comment

Microsoft’s Geoffrey CoIon attended some sessions at Advertising Week with his name badge and affiliation hidden, to see how people would treat him—and demonstrate the need for authenticity in marketing. Here’s what happened.

sales storytelling

7 Stories All Salespeople Should Tell To Build Rapport

By | Posted Sep 7, 2016 | 1 Comment

People tend to do business with people they like and trust, and building rapport with a potential buyer is crucial to sales success. Storytelling helps people get to know you more intimately than reading your résumé.

businesswomen

TWIST Personal And Professional Passions For A Stronger Brand

By | Posted Aug 22, 2016

Life’s too short for businesswomen to subdue our passions in the name of “professionalism.” Explore your personal story for TWISTS that can add credibility and profitability to your brand.

sales managers

Are Your Sales Managers Hiring The Wrong People?

By | Posted Aug 16, 2016

Why are so many of your sales reps not meeting their target numbers? It could be that the problem dates back to when those salespeople showed up for a job interview. Too often, sales managers are hiring the wrong people to begin with.

personal brand

5 Tips To Manage Your Personal Brand

By | Posted Aug 8, 2016 | 2 Comments

Do you want a powerful personal brand? Debby Carreau is a human capital consultant who has helped businesses across multiple sectors choose the right people for the job for the past 20 years. Significantly improve your job prospects by implementing Debby’s essential tips into your strategy.

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