AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

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Day-by-Day Guide to Effective Lead Nurturing

By | Posted Feb 23, 2015

Establishing a solid relationship with a lead requires a step-by-step strategy. Effective outreach means being persistent but not overbearing. This is the difference between potentially gaining a customer or losing one.

boost sales with sales competency officer

Boost Sales ROI with a Sales Competency Officer

By | Posted Feb 6, 2015

Is your sales team falling behind? Do they often forget their training, or fail to adopt new technologies? You should be getting the highest return on investment for your sales team, and one way to reach that goal is by introducing a Sales Competency Officer. Skip Miller explains how a Sales Competency Officer can help improve your sales team’s competencies and make selling one of your strengths again.

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Is Your Sales Team Creating Real Differentiation?

By | Posted Jan 26, 2015

How do you set your product apart from your competitors? Some strategies emphasize “value,” but that approach can be difficult to achieve. Tom Roth has explored this topic, and asks if your sales team is truly creating differentiation. See his advice for understanding the customer’s experience, and how to tell if your company is appropriately creating value for your customers.

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The CLIMB System of Peak Achievement in Sales

By | Posted Dec 29, 2014

How do you plan on achieving your goals this year? Do you have a plan, or are you hoping something works out? Susan Ershler introduces a new system that can help you achieve your personal and professional goals this year. The CLIMB system can be your guide to setting and achieving realistic, yet challenging goals from climbing Mount Everest to climbing your corporate ladder.

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3 Reasons Why Content Marketing Is Already Dead

By | Posted Dec 23, 2014 | 1 Comment

Has content marketing become a thing of the past? Companies are always looking for a competitive edge, and content marketing has become a valuable tool to help them create awareness to stay ahead of the pack. David Giannetto believes, however, that the conversation has reached its peak, and content marketing is already dead. See how he thinks companies can achieve a content marketing ideal, and what changes need to be made.

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Debunking Disruptive Innovation – Why Disruptive Innovation is Not a Strategy

By | Posted Dec 2, 2014

Should your company be innovating more than it currently is? Recently, a great deal of emphasis has been placed on innovation as a means of keeping your business alive through a tough economic period. While innovation certainly has its merits, Dr. Soren Kaplan argues that too many companies are focusing on disruptive innovation. Read why he believes companies should stop trying to revolutionize their company, industry, and marketplace and instead focus on creating sound business foundations to keep your organization growing. See why he thinks that disruptive innovation simply is not a strategy.

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Critical Skills for Sales Success

By | Posted Nov 28, 2014

A successful sale is the engine that drives your business. Without sales, your company would have no source of revenue. How do you ensure sales success? Jeff Thull offers his expertise on the critical skills for sales success. See what you need to be doing to ensure that your salespeople are successful and that the core of your business is in good hands.

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Marketing to Millennials

By | Posted Nov 25, 2014

How do you engage your audience? Are you taking into account the growing number of millennials entering the marketplace? If not, your competitors can take advantage and gain an edge over you. Marketing to millennials is a vastly different task than in the past, and Jeff Fromm and Christie Garton are here to provide tips for keeping them engaged and informed about your brand.

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5 Tips for Creating Successful Email Campaigns

By | Posted Nov 6, 2014

In the time you took to read this sentence, millions of emails were written and read. In the evolving digital marketplace, using email as a tool for success is a critical task. Creating attention-grabbing email campaigns can be difficult, however, due to the volume of emails that are sent and read every day. How do you plan to stand out? Matt Pfluger, VP of Digital Strategy at Garfield Group, offers his advice with 5 tips to create an impactful email campaign and truly set your marketing message apart.

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3 New Ways Companies Are Influencing What You Think (and Buy)

By | Posted Aug 27, 2014

Concerned about how companies might use all of that personal information about you they are collecting?  What today’s most progressive […]

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