AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

marketing table

Marketing’s Seat at the Table

By | Posted Aug 26, 2015

How are you responding to the rapid changes of the global business world? In order to stay competitive, you must incorporate many different areas of your business to work collaboratively. Larry Light and Joan Kiddon introduce their method of working collaboratively, and explain why one business area can help you the most.

tradeshow presence

3 Keys to Stand Out at a Tradeshow

By | Posted Jul 8, 2015

Are you making the most of your tradeshow presence? It is vital to make a good impression at tradeshows, as doing so could help build long-lasting relationships that help grow your business. Anthony Caliendo offers three keys to truly stand out at your next tradeshow exhibit.

onboarding sales tools

6 Onboarding Tools for New B2B Company Sales Hires

By | Posted Jun 25, 2015

Bringing new people into your team can be a difficult task. You need to make sure that your new hires are equipped with the skills that success requires. Eliot Burdett explains six tools for sales hires in a B2B environment, and how they can provide your team with all they need to succeed.

marketing networks

Marketing as Network Neuroeconomics

By | Posted Jun 11, 2015

Want to take your marketing efforts to the next level? Peter Hinssen, author of “The Network Always Wins”, explains the importance of having a personalized approach in dealing with customers. See how you can use network neuroeconomics to better treat customers as individuals, rather than through demographics.

customer loyalty

Focus on Customer Loyalty: An Interview with Noah Fleming

By | Posted Jun 9, 2015

Are you focusing on the right customer base? Many companies focus on accumulating the largest customer base possible, but is this the best strategy? AMA sat down with author Noah Fleming to discuss the best practices for gaining and keeping customers.

marketing networks

Marketing to Networks of Intelligence

By | Posted Jun 5, 2015 | 1 Comment

Are you up to speed on how new consumers are interacting with technology during the purchase process? In today’s fast-paced world, marketers face a new reality when dealing with potential customers. Peter Hinssen explains how the networks of intelligence work, and what you need to do to take advantage of them.

9 sales tactics to avoid

9 Things You Should Never Do When Trying to Make a Sale: AMA Research

By | Posted May 19, 2015

Are you turning your potential customers off when trying to make a sale?

rejection makes you successful

Five Reasons Why Rejection Will Make You Successful

By | Posted Apr 20, 2015

Nobody likes rejection. But if you can learn to embrace it, you’ll have the fortitude to keep going until you finally get to “yes.” Inspirational author Robert D. Smith shares the business lessons he learned 40 years ago that became the foundation of his success, and how they can help you.

get the right sales people

Why Getting the Right Salespeople on the Bus Is Crucial

By | Posted Apr 14, 2015

Is your sales team getting the job done? Achieving peak sales success is a function of having a great product and a great team of people to sell it. Eliot Burdett offers five techniques to help make sure you have the right sales people on your team, and why that is so important.

negotiation tactics

The 5 Most Common Negotiation Tactics and How to Counter Them: AMA Research

By | Posted Apr 6, 2015

Don’t be fooled by common negotiation tactics. AMA recently conducted a poll to find out the most common negotiation tactics, and with over 200 responses the final results are in. See how you can protect yourself from the most common tactics and gain a more favorable outcome in your next deal.

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