AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

creating impactful email campaigns crop

5 Tips for Creating Successful Email Campaigns

By | Posted Nov 6, 2014

In the time you took to read this sentence, millions of emails were written and read. In the evolving digital marketplace, using email as a tool for success is a critical task. Creating attention-grabbing email campaigns can be difficult, however, due to the volume of emails that are sent and read every day. How do you plan to stand out? Matt Pfluger, VP of Digital Strategy at Garfield Group, offers his advice with 5 tips to create an impactful email campaign and truly set your marketing message apart.

protect your personal information

3 New Ways Companies Are Influencing What You Think (and Buy)

By | Posted Aug 27, 2014

Concerned about how companies might use all of that personal information about you they are collecting?  What today’s most progressive […]

tips for winning in business

Want to Win in Business? Focus on the Play (Not the Victory)

By | Posted Aug 13, 2014

It seems counterintuitive that you could actually win more (in sports, life, or business) by shifting focus away from the […]

How to Write an Executive Summary for a Marketing Plan

How to Write an Executive Summary for a Marketing Plan

By | Posted Aug 6, 2014

Your executive summary features key elements of the marketing plan, so write it after you finish the plan. It’s like […]

Brian Tracy on building relationships to increase sales

Brian Tracy on Building Relationships With Customers

By | Posted Jun 16, 2014

Isn’t sales all about building relationships with customers?       Brian Tracy: “Indeed. Everything today in selling is building relationships. And the […]

Brian Tracy on how to achieve sales success

Brian Tracy on Finding Sales Success

By | Posted Jun 2, 2014

Why are some salespeople more successful than others? Brian Tracy: “I asked myself that very question  about sales success when […]

Some unusual advice from sale guru Brian Tracy on how to make the sale

Brian Tracy on Improving Your Chances of Making the Sale

By | Posted May 2, 2014

How can a salesperson go beyond asking customers to buy to getting them to say yes and make the sale?  […]

tips to get your sales funnel flowing

7 Techniques To Get That Sales Funnel Flowing Again

By | Posted Mar 26, 2014

The quotas are coming. Q2 is approaching! And just look at that sales funnel – man, there are a ton […]

planning your sales routine to increase sales

What’s Your Sales Routine?

By | Posted Mar 13, 2014

Everyone is completely overwhelmed on the social media front wondering where it begins and where it ends. Not to mention, […]

negotiating tip from Brian Tracy

The Number One Negotiating Mistake

By | Posted Feb 26, 2014 | 5 Comments

What’s the number one mistake that people make in negotiating?  Find out what best-selling sales guru Brian Tracy has to […]

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