Sales & Marketing
Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.
The notion of personal branding is not a new one, but I think it’s getting more and more important as […]
Branding has evolved quite a bit in the past decade or two. Today, successful brands need to understand and align […]
Have you ever wished you had a magic wand that would send customers your way every time you waved it? […]
Networking, cold-calling, e-mail blasting, blogging… There are many marketing techniques out there. But unless you’re savvy you may be waiting in vain for results. In his new book, DO IT! MARKETING (AMACOM), marketing coach David Newman discusses many things marketers do, but shouldn’t. Here are four marketing techniques you should avoid…
How do you create a magnetic brand in an age where people are naturally skeptical? You follow the new rules of influence. Based on what works for influential people, Real Influence presents a model for mastering connected influence, distilled into four steps…
Entrepreneurs are wonderfully passionate. But sometimes that passion is not fully thought through, and the marketing plan (or lack thereof) is usually one of the first signs. Here are some warning signs from 6 Secrets to Startup Success.
Branding online has its own rules. You can’t simply dump your content from other sources into other formats and expect them to succeed. Here are the top 5 rules for branding digitally…
Are you sure your marketing is still relevant? The average customer is flooded with messages hourly. At the same time, marketers now have the data and the ability to target small, niche groups of customers. Because of these two trends, customers expect relevance.
Marketing is extremely different when you are marketing directly to a consumer (“b to c” or B2C) as opposed to marketing to another business (“b to b” or B2B).
Collaborative selling can be as simple as a single conversation, or a string of conversations, between a buyer and a seller—two-way conversations where the discovery and dialogue are part of the value the buyer receives.