AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

sales managers

Are Your Sales Managers Hiring The Wrong People?

By | Posted Aug 16, 2016

Why are so many of your sales reps not meeting their target numbers? It could be that the problem dates back to when those salespeople showed up for a job interview. Too often, sales managers are hiring the wrong people to begin with.

b2b sales

You Really CAN Build Customer Loyalty In B2B Sales

By | Posted Aug 4, 2016

Salespeople can’t just show up when a customer is ready to buy, handle the sale, and then disappear until it’s time for the next transaction. Once you have a good relationship with a customer, you don’t want to lose it.

spiral-glass

Rethinking Brand Strategy — Try A Fresh, New “Twist”

By | Posted Aug 3, 2016

Taking inspiration from outside your own category and Twisting your brand with those ideas to inspire a new approach, fresh idea, new channel of delivery—or a way to make your customer’s life a little easier—is effective for businesses of any size.

meaningful-experiences

Can We Design For Meaningful Experiences And Customer Delight?

By | Posted Jul 7, 2016

Meaning is about perception, the context, and the prior individual story—it is complex and unpredictable. Daniel Egger, author of “Future Value Generation,” discusses the importance of creating an ecosystem that incorporates relationship, product/service/brand, and experiences.

7-reasons

7 Reasons Promoting Top Reps into Sales Managers Rarely Succeeds

By | Posted May 24, 2016

Are you Eliot Burdett, partner at Peak Sales Recruiting provides seven reasons why promoting your top sellers might do more harm than good for your organization.

sales transformation

8 Barriers to Successful Sales Transformation

By | Posted Mar 30, 2016

Are you aware of the obstacles that can block the success of your sales transformation? Sales and management experts Michael Perla and Warren Shiver provide insight on the types of challenges you could be facing and how to easily avoid them as you lead your organization to success.

shareable content

What Makes Content Shareable?

By | Posted Oct 23, 2015

How can you make your next marketing campaign the next viral sensation? Content marketing is the key to creating buzz around your organization. See what CEO Bryan Kramer has to say about the best tips for creating shareable content, and how it will bolster your brand.

sales incentive

5 Ways to Improve Your Sales Incentive Compensation Plan

By | Posted Sep 18, 2015

Is your sales team’s performance starting to slide? Perhaps they feel that the reward doesn’t justify the work they are putting in. Jay Meschke explains why you need a clearer compensation plan, and offers five ways to improve on it to re-energize your sales team.

marketing table

Marketing’s Seat at the Table

By | Posted Aug 26, 2015 | 2 Comments

How are you responding to the rapid changes of the global business world? In order to stay competitive, you must incorporate many different areas of your business to work collaboratively. Larry Light and Joan Kiddon introduce their method of working collaboratively, and explain why one business area can help you the most.

tradeshow presence

3 Keys to Stand Out at a Tradeshow

By | Posted Jul 8, 2015

Are you making the most of your tradeshow presence? It is vital to make a good impression at tradeshows, as doing so could help build long-lasting relationships that help grow your business. Anthony Caliendo offers three keys to truly stand out at your next tradeshow exhibit.

onboarding sales tools

6 Onboarding Tools for New B2B Company Sales Hires

By | Posted Jun 25, 2015

Bringing new people into your team can be a difficult task. You need to make sure that your new hires are equipped with the skills that success requires. Eliot Burdett explains six tools for sales hires in a B2B environment, and how they can provide your team with all they need to succeed.

marketing networks

Marketing as Network Neuroeconomics

By | Posted Jun 11, 2015

Want to take your marketing efforts to the next level? Peter Hinssen, author of “The Network Always Wins”, explains the importance of having a personalized approach in dealing with customers. See how you can use network neuroeconomics to better treat customers as individuals, rather than through demographics.

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