AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

build a social media following

To Build A Social Media Following, First Know Your Audience

By | Posted Oct 27, 2016

Watch as Ragy Thomas, founder of Sprinklr, explains why entrepreneurs need to figure out who their customer is before they build a social media following.

authenticity in marketing

Lessons Learned: Always Strive For Authenticity In Marketing — And Life

By | Posted Oct 12, 2016 | 1 Comment

Microsoft’s Geoffrey CoIon attended some sessions at Advertising Week with his name badge and affiliation hidden, to see how people would treat him—and demonstrate the need for authenticity in marketing. Here’s what happened.

sales storytelling

7 Stories All Salespeople Should Tell To Build Rapport

By | Posted Sep 7, 2016

People tend to do business with people they like and trust, and building rapport with a potential buyer is crucial to sales success. Storytelling helps people get to know you more intimately than reading your résumé.

businesswomen

TWIST Personal And Professional Passions For A Stronger Brand

By | Posted Aug 22, 2016

Life’s too short for businesswomen to subdue our passions in the name of “professionalism.” Explore your personal story for TWISTS that can add credibility and profitability to your brand.

sales managers

Are Your Sales Managers Hiring The Wrong People?

By | Posted Aug 16, 2016

Why are so many of your sales reps not meeting their target numbers? It could be that the problem dates back to when those salespeople showed up for a job interview. Too often, sales managers are hiring the wrong people to begin with.

personal brand

5 Tips To Manage Your Personal Brand

By | Posted Aug 8, 2016 | 2 Comments

Do you want a powerful personal brand? Debby Carreau is a human capital consultant who has helped businesses across multiple sectors choose the right people for the job for the past 20 years. Significantly improve your job prospects by implementing Debby’s essential tips into your strategy.

b2b sales

You Really CAN Build Customer Loyalty In B2B Sales

By | Posted Aug 4, 2016

Salespeople can’t just show up when a customer is ready to buy, handle the sale, and then disappear until it’s time for the next transaction. Once you have a good relationship with a customer, you don’t want to lose it.

spiral-glass

Rethinking Brand Strategy — Try A Fresh, New “Twist”

By | Posted Aug 3, 2016

Taking inspiration from outside your own category and Twisting your brand with those ideas to inspire a new approach, fresh idea, new channel of delivery—or a way to make your customer’s life a little easier—is effective for businesses of any size.

good story

5 Reasons People Love A Good Story

By | Posted Jul 11, 2016 | 1 Comment

Looking to enhance the way you market your products and services? Jim Poage and Jennifer Poage, authors of, “Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences,” explain how organizations can thrive from constructing quality stories.

meaningful-experiences

Can We Design For Meaningful Experiences And Customer Delight?

By | Posted Jul 7, 2016 | 1 Comment

Meaning is about perception, the context, and the prior individual story—it is complex and unpredictable. Daniel Egger, author of “Future Value Generation,” discusses the importance of creating an ecosystem that incorporates relationship, product/service/brand, and experiences.

7-reasons

7 Reasons Promoting Top Reps into Sales Managers Rarely Succeeds

By | Posted May 24, 2016

Are you Eliot Burdett, partner at Peak Sales Recruiting provides seven reasons why promoting your top sellers might do more harm than good for your organization.

sales transformation

8 Barriers to Successful Sales Transformation

By | Posted Mar 30, 2016

Are you aware of the obstacles that can block the success of your sales transformation? Sales and management experts Michael Perla and Warren Shiver provide insight on the types of challenges you could be facing and how to easily avoid them as you lead your organization to success.

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