AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

critical skills for sales success crop

Critical Skills for Sales Success

By | Posted Nov 28, 2014

A successful sale is the engine that drives your business. Without sales, your company would have no source of revenue. How do you ensure sales success? Jeff Thull offers his expertise on the critical skills for sales success. See what you need to be doing to ensure that your salespeople are successful and that the core of your business is in good hands.

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Marketing to Millennials

By | Posted Nov 25, 2014

How do you engage your audience? Are you taking into account the growing number of millennials entering the marketplace? If not, your competitors can take advantage and gain an edge over you. Marketing to millennials is a vastly different task than in the past, and Jeff Fromm and Christie Garton are here to provide tips for keeping them engaged and informed about your brand.

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5 Tips for Creating Successful Email Campaigns

By | Posted Nov 6, 2014

In the time you took to read this sentence, millions of emails were written and read. In the evolving digital marketplace, using email as a tool for success is a critical task. Creating attention-grabbing email campaigns can be difficult, however, due to the volume of emails that are sent and read every day. How do you plan to stand out? Matt Pfluger, VP of Digital Strategy at Garfield Group, offers his advice with 5 tips to create an impactful email campaign and truly set your marketing message apart.

protect your personal information

3 New Ways Companies Are Influencing What You Think (and Buy)

By | Posted Aug 27, 2014

Concerned about how companies might use all of that personal information about you they are collecting?  What today’s most progressive […]

tips for winning in business

Want to Win in Business? Focus on the Play (Not the Victory)

By | Posted Aug 13, 2014

It seems counterintuitive that you could actually win more (in sports, life, or business) by shifting focus away from the […]

How to Write an Executive Summary for a Marketing Plan

How to Write an Executive Summary for a Marketing Plan

By | Posted Aug 6, 2014

Your executive summary features key elements of the marketing plan, so write it after you finish the plan. It’s like […]

Brian Tracy on building relationships to increase sales

Brian Tracy on Building Relationships With Customers

By | Posted Jun 16, 2014

Isn’t sales all about building relationships with customers?       Brian Tracy: “Indeed. Everything today in selling is building relationships. And the […]

Brian Tracy on how to achieve sales success

Brian Tracy on Finding Sales Success

By | Posted Jun 2, 2014

Why are some salespeople more successful than others? Brian Tracy: “I asked myself that very question  about sales success when […]

Some unusual advice from sale guru Brian Tracy on how to make the sale

Brian Tracy on Improving Your Chances of Making the Sale

By | Posted May 2, 2014

How can a salesperson go beyond asking customers to buy to getting them to say yes and make the sale?  […]

tips to get your sales funnel flowing

7 Techniques To Get That Sales Funnel Flowing Again

By | Posted Mar 26, 2014

The quotas are coming. Q2 is approaching! And just look at that sales funnel – man, there are a ton […]

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