AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

Generation Z

Understanding the Characteristics and Motivations of Generation Z

By | Posted May 16, 2018

AMA Quarterly spoke with Angie Read, co-author with Jeff Fromm of Marketing to Gen Z: The Rules for Reaching This […]

Using video in conversational marketing

3 Ways to Integrate Digital into Your Conversational Marketing

By | Posted Feb 27, 2018

As your brand pushes into the future, how will you build trust and credibility with customers? Now more than ever, […]

Chief experience officers

Chief Experience Officers: Guides to the Experience Staging Journey

By | Posted Feb 7, 2018

In the two decades since we wrote The Experience Economy (Harvard Business School Press, 1999), interest has exploded in going […]

Brand citizenship

Brand Citizenship: Aligning Purpose and Profit Is Good Business

By | Posted Feb 2, 2018 | 1 Comment

Over the past 15 years, the research I’ve conducted on my own and on behalf of my clients has demonstrated […]

Shift ahead

How Smart Marketers Gauge the Future to Shift Ahead of Consumer Needs

By | Posted Dec 18, 2017

Day after day, the headlines in the business news provide ample evidence that shifting markets, customers, competitors, and technology are […]

Persuasion skills

Building Your Persuasion Skills and Sphere of Influence

By | Posted Nov 20, 2017 | 2 Comments

We all know that persuasion in business is a vital career skill. It can get colleagues to hand over the […]

Expanding your influence

Psychology of Persuasion: Expanding Your Influence in Business

By | Posted Nov 2, 2017 | 1 Comment

Getting customers to take you seriously can be a challenge sometimes. How can you get them to think of you […]

Customer referrals

How to Structure Your Incentive Program for Customer Referrals

By | Posted Oct 16, 2017 | 1 Comment

Offering an incentive for existing clients to refer new ones is a fantastic way to acquire customers. Sounds easy, but […]

Talent pipeline

5 Reasons Your Talent Pipeline Is Empty

By | Posted Oct 11, 2017

With unemployment levels falling to 4.5%, HR leaders are experiencing the most significant talent shortage since pre-9/11. As workforce demographics […]

Sales skill

Why Listening Is the Top Sales Skill

By | Posted Sep 20, 2017 | 1 Comment

Every great salesperson knows that listening is the most important of all sales skills. Most people think it’s the smooth […]

Digital transformation

3 Behaviors That Spark Innovation and Drive Digital Transformation

By | Posted Sep 6, 2017

Most businesses want to deliver innovative solutions to customers, and many identify innovation as a strategic goal. In a recent […]

Global supply chain

Avoid These Assumptions in Global Supply Chain Management

By | Posted Sep 1, 2017

With over 30 years of international trade experience, I have been witness to numerous and repeated errors that sales, purchasing, […]

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