AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

Expanding your influence

Psychology of Persuasion: Expanding Your Influence in Business

By | Posted Nov 2, 2017

Getting customers to take you seriously can be a challenge sometimes. How can you get them to think of you […]

Customer referrals

How to Structure Your Incentive Program for Customer Referrals

By | Posted Oct 16, 2017

Offering an incentive for existing clients to refer new ones is a fantastic way to acquire customers. Sounds easy, but […]

Talent pipeline

5 Reasons Your Talent Pipeline Is Empty

By | Posted Oct 11, 2017

With unemployment levels falling to 4.5%, HR leaders are experiencing the most significant talent shortage since pre-9/11. As workforce demographics […]

Sales skill

Why Listening Is the Top Sales Skill

By | Posted Sep 20, 2017

Every great salesperson knows that listening is the most important of all sales skills. Most people think it’s the smooth […]

Digital transformation

3 Behaviors That Spark Innovation and Drive Digital Transformation

By | Posted Sep 6, 2017

Most businesses want to deliver innovative solutions to customers, and many identify innovation as a strategic goal. In a recent […]

Global supply chain

Avoid These Assumptions in Global Supply Chain Management

By | Posted Sep 1, 2017

With over 30 years of international trade experience, I have been witness to numerous and repeated errors that sales, purchasing, […]

Passin brands

Passion Brands: Turning Customers into Evangelists

By | Posted Jul 18, 2017

How can a company turn customers into evangelists for the brand? It must fight “friction” in ways that improve customers’ […]

Business insights

Need Insights into a Changing Business World? Listen to AMA’s Edgewise Podcasts

By | Posted Jun 30, 2017

Today’s business leaders need insights and information that will help them to drive results, adapt to change, and thrive in […]

Storytelling as a sales tool

3 Reasons Storytelling Is A Master Tool For Salespeople

By | Posted Jun 2, 2017

Compared to other forms of communication used in sales, storytelling has a number of unique abilities. It can help capture […]

Marketing to Generation Y

Take These Factors Into Account When Marketing To Generation Y

By | Posted Apr 21, 2017

As a demographer and a former marketer, I’d like to give you my perspectives on marketing in today’s generational landscape […]

Corporate culture for sales team

4 Tips For Developing A Corporate Culture That Attracts A Great Sales Team

By | Posted Mar 1, 2017

When it comes to building a world-class sales team, corporate culture is one of the most overlooked factors of success. […]

Keeping customer service promises

Are You Keeping Your Customer Service Promises?

By | Posted Dec 15, 2016

Have you ever made this customer service mistake: You promise a customer to handle a problem quickly, such as a […]

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