AMA
Playbook

Sales & Marketing

Every business person has to be savvy in sales and marketing. Check out AMA’s collection of sales tips, branding strategies, and marketing advice.

Shift ahead

How Smart Marketers Gauge the Future to Shift Ahead of Consumer Needs

By | Posted Dec 18, 2017

Day after day, the headlines in the business news provide ample evidence that shifting markets, customers, competitors, and technology are […]

Persuasion skills

Building Your Persuasion Skills and Sphere of Influence

By | Posted Nov 20, 2017 | 1 Comment

We all know that persuasion in business is a vital career skill. It can get colleagues to hand over the […]

Expanding your influence

Psychology of Persuasion: Expanding Your Influence in Business

By | Posted Nov 2, 2017

Getting customers to take you seriously can be a challenge sometimes. How can you get them to think of you […]

Customer referrals

How to Structure Your Incentive Program for Customer Referrals

By | Posted Oct 16, 2017

Offering an incentive for existing clients to refer new ones is a fantastic way to acquire customers. Sounds easy, but […]

Talent pipeline

5 Reasons Your Talent Pipeline Is Empty

By | Posted Oct 11, 2017

With unemployment levels falling to 4.5%, HR leaders are experiencing the most significant talent shortage since pre-9/11. As workforce demographics […]

Sales skill

Why Listening Is the Top Sales Skill

By | Posted Sep 20, 2017

Every great salesperson knows that listening is the most important of all sales skills. Most people think it’s the smooth […]

Digital transformation

3 Behaviors That Spark Innovation and Drive Digital Transformation

By | Posted Sep 6, 2017

Most businesses want to deliver innovative solutions to customers, and many identify innovation as a strategic goal. In a recent […]

Global supply chain

Avoid These Assumptions in Global Supply Chain Management

By | Posted Sep 1, 2017

With over 30 years of international trade experience, I have been witness to numerous and repeated errors that sales, purchasing, […]

Passin brands

Passion Brands: Turning Customers into Evangelists

By | Posted Jul 18, 2017

How can a company turn customers into evangelists for the brand? It must fight “friction” in ways that improve customers’ […]

Business insights

Need Insights into a Changing Business World? Listen to AMA’s Edgewise Podcasts

By | Posted Jun 30, 2017

Today’s business leaders need insights and information that will help them to drive results, adapt to change, and thrive in […]

Storytelling as a sales tool

3 Reasons Storytelling Is A Master Tool For Salespeople

By | Posted Jun 2, 2017

Compared to other forms of communication used in sales, storytelling has a number of unique abilities. It can help capture […]

Marketing to Generation Y

Take These Factors Into Account When Marketing To Generation Y

By | Posted Apr 21, 2017

As a demographer and a former marketer, I’d like to give you my perspectives on marketing in today’s generational landscape […]

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